Disturbing ad featuring child with firearm comes back to haunt gunmaker in aftermath of Uvalde school shooting

Disturbing ad featuring child with firearm comes back to haunt gunmaker in aftermath of Uvalde school shooting
Image via Shutterstock.

A Georgia gun manufacturer is facing scrutiny for its disturbing ad shared just days prior to the mass school shooting in Uvalde, Texas.

According to HuffPost, on May 16, Daniel Defense —a firearm company that manufactures AR-15-style semi-automatic rifles like the one Salvador Ramos, the 18-year-old shooter who fatally shot two teachers and 19 students— posted an image of a young child holding an assault rifle.

With the image, the gun manufacturer included Proverbs 3:5 which reads, “Train up a child in the way he should go, and when he is old, he will not depart from it.”

Since the deadly Uvalde, Texas massacre, the company's tweet is being seen in a different and less-favorable light. Although the company quickly changed its Twitter account status from public to private, screenshots of the tweet had already been screenshotted.

To make matters worse, HuffPost reports that the disturbing post was actually tweeted on Ramos' 18th birthday which, according to reports, is when he actually purchased his first firearms. In fact, Ramos is said to have purchased a Daniel Defense DDM4 V7 just days before opening fire in the school.

Daniel Defense has also boasted that the firearm is the “perfect rifle for everybody.” According to the police report on Ramos, the teen also purchased a second firearm which has been identified as a Smith & Wesson M&P 15. However, he only carried the assault rifle into the school.

In wake of the shooting and the recirculating Twitter post, Daniel Defense has come under fire for its tendency to develop firearm advertisements that have a connection to religion. Speaking to NBC News, Ryan Busse, a former firearms executive and gun violence prevention group advisor said, “This is how [company founder Marty Daniel] has grown his business: By being on the edge and wrapping this holy-roller thing around it.”

A spokesperson for NBC News also said, “We believe this week is not the appropriate time to be promoting our products in Texas at the NRA meeting.”


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