McCain Makes Moves to Run His Campaign on the Cheap
October 23, 2008 | 01:20PM ETEnvironment
With the presidential campaign approaching its long-awaited conclusion, the McCain campaign has begun making a series of budgetary decisions designed to stretch its resources for maximum political gain.
On Tuesday, multiple news outlets reported that the Senator would be reducing his advertising presence in New Hampshire, Wisconsin, Colorado, Maine, Minnesota and -- a Democratic source alleges -- Iowa, all states that represent Electoral College opportunities.
But while Democrats greet the news as validation of Barack Obama's more envious electoral position, media analysts and political observers caution that the effect may be marginal. For starters, McCain's ad drops may not actually be taking place. Officials at various stations in Wisconsin noted that the campaign retains the prerogative to pour money back into their media market should slots be still available. Moreover, a spokesperson for WKBT in La Crosse, Wisconsin told the Huffington Post that -- far from drawing down -- the McCain camp had actually put in an additional "several thousand dollars" for advertisements on its station through November 3rd.
With the presidential campaign approaching its long-awaited conclusion, the McCain campaign has begun making a series of budgetary decisions designed to stretch its resources for maximum political gain.
On Tuesday, multiple news outlets reported that the Senator would be reducing his advertising presence in New Hampshire, Wisconsin, Colorado, Maine, Minnesota and -- a Democratic source alleges -- Iowa, all states that represent Electoral College opportunities.
But while Democrats greet the news as validation of Barack Obama's more envious electoral position, media analysts and political observers caution that the effect may be marginal. For starters, McCain's ad drops may not actually be taking place. Officials at various stations in Wisconsin noted that the campaign retains the prerogative to pour money back into their media market should slots be still available. Moreover, a spokesperson for WKBT in La Crosse, Wisconsin told the Huffington Post that -- far from drawing down -- the McCain camp had actually put in an additional "several thousand dollars" for advertisements on its station through November 3rd.
