Trump’s digital empire is rotting from the inside out as MAGA slinks away

The Financial Times reports President Donald Trump’s Truth Social media platform is bleeding users as the unpopular president plays out the second year of his White House return.

Kevin McGurn, interim chief executive of Trump Media & Technology Group (TMTG) told Financial Times that Truth Social does not disclose numbers. However, digital market intelligence company Similarweb estimates the platform had about 261,000 daily active users for its mobile app in July — down from more than 436,000 that same month last year.

“The low numbers relative to rivals such as X have led to questions about how sustainable the platform will be, especially after Trump stands down as president,” reports Financial Times. “… Part of [its] original mission has been usurped by X — popular among many rightwing commentators.

However, The New York Sun reports news publications “built on harvesting clicks from MAGA supporters are fading as President Trump begins his final act in American politics,” and their web traffic “is falling across the board."

MAGA sites’ success appears to still be inextricably connected to Trump — and they’re not doing well in Trump’s twilight months. This may include Trump’s own site.

“The trend is lending credence to the president’s prediction that the press will miss him when he’s gone, with those who advocate for his movement hardest hit,” reports the Sun, adding that an analysis by Similarweb found that a whopping 90 percent of the top right-wing sites saw drops in visits between May 2025 and May 2026.

Additionally, the Sun reports “when a team is losing, fans tune out, choosing to spend time on pursuits less aggravating than endless, post-game obituaries.”

“Putting [Trump’s] name in a headline will no longer be enough to earn a windfall of clicks,” the Sun explains, adding that The Pew Research Center reported the percentage of podcasts has doubled from 2020. This means “there are more publications than ever chasing a shrinking audience for MAGA content.”

Last month, Trump attempted to save the platform by proposing TMTG’s controversial launch of a premium version of Truth Social designed to share inside information with Wall Street firms. The service offers early access to Trump’s posts on the platform for an asking price of $100,000 per month.

But Financial Times reports several Wall Street types are claiming to be offended by the “extreme asking price for early access to potentially market-altering events, with one calling it ‘scandalous.’”

Several Wall Street execs have said they do not plan to purchase the premium version of the platform, reports the Times, but there is likely no way of confirming for sure if they plan to benefit from Truth Social’s exclusive plan benefits in secret.

Meanwhile, Financial Times reports TMTG shares "have sunk 39 per cent over the past year," linked to the price of bitcoin, which makes up the majority of a $2.5 billion investment in crypto and other assets that acts as its corporate treasury.

"TMTG reported a net loss of $712.3 million in 2025, mostly from changes in the value of digital assets given an annual revenue of just $3.7 million," the Times said.