GOP violently out-fundraised by Democrats as small-dollar donations dominate campaign fundraising
There are only four days left until Election Day in the United States and the Republican Party has yet another hurdle—fundraising.
Regardless of whether who takes the Oval Office on November 3, Republicans will still have to rethink their fundraising strategies being out-fundraised and outspent by the Democratic Party. For the last several weeks, Democrats have raked in massive amounts of cash due to small-dollar donations.
The Democratic windfall has helped the party to heavily campaign in multiple, notably red states that have now categorized as potential toss-ups in the election.
As a result of the campaign haul, alarm bells are going off for Republicans as they fight to retain control of the Senate and the White House. Multiple Republican lawmakers have weighed in on the need for need fundraising strategies within the party, according to The Hill.
"I'm sure we'll be going to school on how the Democrats are so successful because we just can't afford to be outspent by these huge margins and expect to be successful," said Sen. John Cornyn (R-Texas)
When asked if the Republican Party should consider taking a post-election analysis of how they approach small-dollar donations, Sen. John Thune (R-S.D.) said, "Oh my gosh, yes, absolutely, yeah."
He went on to admit that Democrats' small-dollar donation mechanism is not only effective but it has "crushed" Republicans financially.
"They've created a mechanism that's very effective and we're trying to catch up," Thune said, noting Republicans "were just getting crushed."
Sen. Ron Johnson (R-Wis.) also commended the Democrats' fundraising strategy saying, "I think Democrats with ActBlue are way ahead... Hats off to them, they did a really good job." He also admitted, "We're [Republicans] just behind."
The fundraising haul has ultimately changed the scope of the presidential and Congressional races in many states. Multiple seats that were initially thought to be sure-fire wins for the Republican Party are now in jeopardy. One Republican official explained how this election may lead to a re-evaluation of fundraising to improve Republicans' cash flow later on down the line.
The Republican official said, "It pays dividends down the road. I think that you will absolutely see people raising the spending disparities as something that affected the outcome in certain races and highlighting it as something that needs to improve on our side for the next cycle."
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