Trump's Super Bowl ad comes in dead last in audience ranking — but everyone loved Bill Murray

Trump's Super Bowl ad comes in dead last in audience ranking — but everyone loved Bill Murray
Image via Screengrab.

Everyone loved Bill Murray reprising his role as Phil Connors in Groundhog Day.


Everyone hated Trump.

USA Today’s Ad Meter, which tabulates consumer ratings, has been running its Super Bowl ad rankings since 1989. This year, Trump’s campaign ad was ranked as the worst.

The second-least favorite? This commercial for pretzel Pop-Tarts. Yes, pretzel Pop-Tarts are more popular than the president of the United States. Not coincidentally, a pretzel Pop-Tart would also be a much better president, because it has more dignity and gravitas and doesn't necessarily have to be thoroughly toasted before breakfast. (You know, because Trump sprinkles Adderall on his pancakes. Or so I’ve heard.)

Jeep’s Groundhog Day commercial received a 7.01 overall rating, just edging out the second-place finisher, Hyundai’s “Smaht Pahk,” which nabbed a 6.98 rating.

Trump’s “Criminal Justice Reform” — which includes at least one quasi-lie, of course — got a 3.33 ranking.

Michael Bloomberg’s campaign ad “George” came in third last, but nevertheless scored .9 of a point higher than Trump’s ad while garnering 4.4 million YouTube views to Trump’s paltry 148,000.

So Bloomberg is not only far richer and thinner than Trump, people like his ads better. Someone please let Trump know immediately.

The full list of ad ratings can be found here.

My favorite? I don’t really know. I spent much of the night toking my own “super bowl” and wasn’t paying close attention. I heard the team from Kansas won, though.

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

Close
alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.