Democratic congressional candidate Pat Davis wants you to know he does not like the National Rifle Association, and he has found the most straightforward way to make that fact clear to voters.
In an ad he forced the local New Mexico TV station KRQE to run on Friday, Davis has a strong opener. "F--- the NRA," he says straight to camera.
"Their pro-gun policies have resulted in dead children, dead mothers, and dead fathers," he goes on. "I'm Pat Davis, and I approve this message. Because if Congress won't change our gun laws, we're changing Congress."
Davis is currently an Albuquerque city councilor.
KRQE General Manager Bill Anderson issued a statement explaining that he believes federal law required him to run the 15-second ad.Â
"We received a request for air time from a legitimate federal candidate for office, and according to federal election rules we are required to give him the same access as his opponents," the statement said. "This station, by law, is not permitted to censor or in any way edit this commercial. What we can control however, is the 15 seconds of air time preceding it, which we will use to warn the viewer of a possible offense, disclaim our own views, and cite the federal laws imposed on candidates and tv stations."
While Davis' opponents called the ad a "stunt," the candidate told KRQE, "I think the only people who are going to be offended are the NRA."
Watch the ad below (warning: the video contains — obviously — strong language):
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