Here Is How NBC News Is Catering To Trump’s Presidency
A lot of attention in recent days has been paid to the Trump administration’s decision to freeze out CNN. Rather than focusing on why Trump is lashing out at CNN, a better question to ask is: Why does the Trump administration feel so comfortable with NBC and MSNBC?
It was clear back in early January that NBC was building a Trump normalization machine when the network brought on former Fox News host Megyn Kelly, MSNBC brought on former Fox host Greta Van Susteren, and MSNBC’s Joe Scarborough started talking daily about his chats with the president. Two weeks into Donald Trump’s presidency, it turns out that things are even worse than imagined.
Kelly has yet to start at NBC (and reportedly won’t for several months). Yet to make space for the former face of Fox News, NBC is removing Al Roker and Tamron Hall as co-hosts of the third hour of Today. Kelly, who, like Trump, built her name on racial demagoguery, is thus taking the space of two of the few people of color who host NBC news shows. Tamron Hall has since announced that she is leaving NBC. (Indeed, in recent years, Ann Curry, Alex Wagner, Karen Finney, Melissa Harris-Perry, and Michael Eric Dyson have all left NBC News shows, raising concerns that the network was marginalizing people of color). In short, maybe NBC should treat diversity as more than just a Twitter account.
As for Scarborough, Morning Joe of late is best understood as not just its own show but also a window into the heart of the Trump administration. Scarborough and co-host Mika Brzezinski are regularly meeting with and advising Trump. Scarborough defends some of Trump’s worst instincts. And, of course, there’s the obnoxious infighting with other advisers whom Scarborough blames when things go wrong. Trump himself watches the show. Even on the rare day when he criticizes Trump, Scarborough will say something apparently intended to protect his relationship with the president. If Trump’s administration is Apocalypse Now, Morning Joe is Hearts of Darkness.
Van Susteren, who debuted on the network with an effusive introduction from Rachel Maddow (“Greta Van Susteren is great!”) has continued her schtick of trading access for the type of softball questions and deferential approach you would expect from someone actually employed by the people she is interviewing. The show is clearly more concerned with booking big guests than with answering big questions. Van Susteren’s deferential interview with House Speaker Paul Ryan exemplified this approach, as was especially notable when she brought back the torture-substitute phrase “enhanced interrogation.” Somehow, the most newsworthy thingfrom a 22-minute interview with the speaker of the House was Ryan speculating about how Trump might eventually get Mexico to pay for the border wall.
Van Susteren’s interview with Trump aide Stephen Miller about the Muslim ban was even worse. Where to even begin? Van Susteren’s first question to Miller was literally, “Have at it!” It somehow managed to get worse from there.
The problem is not that Van Susteren is too far left or right. It’s that her style of access journalism itself enables misinformation. We are living in a post-truth era with an administration that lies even on routine matters. Giving deferential interviews to these liars only makes Van Susteren an accomplice. That she will do similar interviews with Democrats (or, one can imagine, with the few “Never Trump” Republicans left) is no defense. Journalism at its best speaks truth to power. Van Susteren’s show does the opposite.
NBC’s leading figures seem eager for politics to get back to some sort of “normal” -- to the point that they sometimes seem in denial about who Trump really is. When the intelligence community briefed then-President Obama and then-President-elect Trump on alleged ties between Trump and Russia, leading figures at NBC and MSNBC united to downplay the claims.
Andrea Mitchell praised the “reboot” of Sean Spicer’s first press conference (following his bizarre haranguedirected at the media about inauguration size two days before), as if the Trump camp’s years-long war on the press was just a Hollywood franchise that needed a new beginning:
Chuck Todd bizarrely claimed during the inauguration that former Breitbart chief Stephen Bannon was “not ideological.” When Trump organized a reality TV-style circus to announce a Supreme Court nomination, Todd gushed over the presentation, saying Neil Gorsuch made “an incredible first impression.”
When NBC News chairman Andrew Lack began to make changes at MSNBC in late 2015, at first he was understandably putting more emphasis on breaking news capability. But things slowly began to change. Lack then touted extensive coverage of Trump on MSNBC even as the network was under fire for running a ridiculous number of Trump rallies. He also offered an assessment of geopolitics that was far more in line with Trump’s apocalyptic rhetoric than with reality. When Matt Lauer interviewed both candidates during a widely panned forum, two of the very few people who praised Lauer were Lack and Trump himself. The network botched coverage of Trump on tape bragging about sexual assault, even though it owned the footage. And just yesterday, NBC News president Deborah Turness was spotted in the West Wing.
It looks to a lot of people like NBC and MSNBC are shifting right in order to compete for the GOP audience and appeal to Trump himself. The Trump administration’s increasing comfort with MSNBC and NBC only reinforces this theory. But as Fox News could tell them, once you start giving in and moving to the right, you may have a hard time stopping.