Mark Zuckerberg Supporting Dirty Energy? Why Facebook Desperately Needs a ‘Dislike’ Button

Facebook head Mark Zuckerberg is facing a wave of backlash thanks to recent moves by his new advocacy group. 


A subsidiary of his new political start-up called FWD.us has aired ads supporting drilling for oil in the Arctic National Wildlife Refuge and support for the Keystone XL pipeline. The group's focus is mainly on passing the comprehensive immigration reform bill, and the group has justified the ads as a way to build support for comprehensive immigration reform from Republican legislators.

CREDO fired back at Zuckerberg last week, posting a counter-ad on Facebook with Zuckerberg's photo asking him to pull his support for Keystone XL; Facebook rejected the ad. According to ThinkProgress:

Facebook initially informed [CREDO] they rejected the ad because it used Facebook trademarks—specifically, Zuckerberg’s image. Though the image used was fully licensed for creative commons use, a Facebook representative told ThinkProgress that any images of Zuckerberg are off-limits, as he is part of the Facebook brand. The rules governing Facebook brand usage specify “trademarks, names, domain names, logos” but does not explicitly restrict images of Zuckerberg.

The subsidiary group responsible for the dirty energy ads is called Americans for a Conservative Direction and the ad in question originally supported Sen. Lindsay Graham (R-S.C.) for advocating for the construction of the Keystone XL pipeline and expanded drilling in the Arctic. The CREDO backlash started with a petition launched on the website's grassroots activism platform.

“The people on Facebook who made Mark Zuckerberg a billionaire need to know that he is using his fortune to bankroll pro-Keystone XL propaganda," Becky Bond, CREDO’s political director, told Campus Progress. "And if Facebook is giving up ad revenue in order to protect the CEO from public scrutiny of his private political giving, then that's something that both users, employees and shareholders absolutely need to know."

Other progressive groups have also begun pulling ads from Facebook in response.

Understand the importance of honest news ?

So do we.

The past year has been the most arduous of our lives. The Covid-19 pandemic continues to be catastrophic not only to our health - mental and physical - but also to the stability of millions of people. For all of us independent news organizations, it’s no exception.

We’ve covered everything thrown at us this past year and will continue to do so with your support. We’ve always understood the importance of calling out corruption, regardless of political affiliation.

We need your support in this difficult time. Every reader contribution, no matter the amount, makes a difference in allowing our newsroom to bring you the stories that matter, at a time when being informed is more important than ever. Invest with us.

Make a one-time contribution to Alternet All Access, or click here to become a subscriber. Thank you.

Click to donate by check.

DonateDonate by credit card
Donate by Paypal

Don't Sit on the Sidelines of History. Join Alternet All Access and Go Ad-Free. Support Honest Journalism.