It's bumvertising, baby

Casey Burns sends in evidence that we may have hit a new low in our buy-this-already culture. Say hello to bumvertising:

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Bumvertisingâ„¢, or the use of sign holding vagrants to advertise, is a development of PokerFaceBook.com's most recent advertising campaign. Homeless men are able to provide a valuable and tangible service to a company, while receiving an additional revenue stream in combination with their normal donations from begging.

Benjamin Rogovy, president and chief economist of Front Door Enterprises, developed this system after realizing the enormous potential in wasted homeless labor. ... With such great exposure, Mr. Rogovy imagined that there had to be some value that was not being utilized.

Through his own effort and the assistance of his marketing team, Mr. Rogovy developed signs and accumulated the resources that most bums would find attractive. Money, sandwiches, chips, apples, water, and other beverages have all been dispensed in order to compensate the homeless in the Seattle Bumvertisingâ„¢ campaign. [LINK]

As to silly objections to a name that some might find demeaning, "the resolutely sunny entrepreneur merely shrugs. 'Possibly insensitive,' he said. 'Definitely accurate.'" [LINK]

Too bad those BumFights assholes have set the bar so low that they make Rogovy look almost humane. Almost.