How Trump 'lost control of the narrative' on key issue — and lost support

President Donald Trump "miscalculated" his level of support — especially on the issues that won him re-election in 2024, and it has "backfired," according to an opinion columnist.

In "Why Trump is failing," Steven Roberts in the Columbia Missourian writes: "Trump has called 2025 'the greatest first year' of any president, but a majority of Americans strongly disagree."

"To hardcore MAGA loyalists, the president can do no wrong. But rabid Red Hats account for only about 35% of Americans," observes Roberts.

He identifies where the president is losing support: "since Trump received almost 50% of the popular vote, that means about 15% of his backers were not true believers, and they are the ones who are slipping away."

Roberts identifies why.

"The single biggest reason Trump won a second term was economic discontent with the Biden administration, and it's the single biggest reason so many voters are now disillusioned," he says, pointing to a CNN poll that, he writes, finds "55% say Trump's policies have actually made things worse and almost two-thirds say he has not done enough to reduce their cost of living."

But Roberts offers more.

He explains that Americans supported Trump's policies on immigration when it was about immigrants at the border.

"They were 'others': easy to demonize and dehumanize. They had no voice and no identity, and Trump and his media managers could control what voters knew and felt about them."

But, he continues, "Trump miscalculated, and his show backfired," because his targets are no longer "faceless hordes but real people with jobs and families, friends and neighbors."

Then came the shooting of a Minneapolis mother of three, Renee Good.

"The administration tried to brand her as a domestic terrorist who had caused her own demise by driving at the agent. But the videos — seen by more than 80% of Americans — told a different story," he writes. "Good simply did not look like a terrorist. Plus, independent news organizations analyzed the cellphone footage and concluded that it 'contradicted' the official line."

Trump "lost control of the narrative, and public opinion turned against him."

The president's other miscalculation: his stance on the affordability issue, an issue that arguably got him re-elected.

With just 36 percent of Americans saying Trump has the right priorities, Roberts surmises that is simply his "loyal MAGA base."

And he warns that if this trend continues, voters at the polls in November will "take it out on his party."