According to a survey of mothers in swing states, things are not going well during President Donald Trump's second administration. Citing high prices and a constant onslaught of bad news, they report that they’re feeling “overwhelmed” and question who “you can trust these days.”
This insight comes via Navigator Research, a polling firm that gathered mothers between the ages of 27-48 from seven key swing states to discuss their feelings on how the country is faring. The results were not optimistic, with the mothers reporting high levels of angst and little confidence that either political party can fix it.
One mother from Wisconsin who had voted for Trump said, “I feel like things are going to get worse before they get better.”
“It’s just very overwhelming to me trying to figure out what direction we’re actually going in,” said another from Georgia who had supported neither Trump nor Kamala Harris in the last election.
The women were selected to participate in part because they represented voters who don’t consistently engage with politics, and they expressed dissatisfaction with both parties.
“I’m not a fan of politicians,” said one from Michigan, explaining that she only recognized the names of certain Democratic figures because social media had “really blown them up.” Others, even those who had voted for Harris, were unable to think of a Democrat who they thought could address their needs.
A common thread through it all involved the affordability crisis, as many expressed that it has “become too expensive to comfortably support a family in the US.”
“The gas prices are going up right when taxes hit,” said one, referring to the oil crisis caused by Trump’s war on Iran, which has driven up prices across the board.
These swing states have proven to be the determining factor in the recent elections and have become the central focus of both parties’ campaign efforts. Heading into the 2028 presidential campaign, which party wins will be determined largely by whether voters in these states believe in the need for a change in national leadership, or whether they ultimately decide to stick with the approach established by Trump.
“They don’t see any improvement in what’s happening in the economy,” said focus group organizer Margie Omero. “They don’t see anything from the Trump administration that’s helping them. These are folks who are looking for it, and they’re not feeling it. They’re feeling that things are getting worse.”
