Republican pollster warns GOP to abandon the word 'capitalism'

Ronald Reagan Republican and GOP strategist Frank Luntz says the word “capitalism” has become a dirty word that Republicans must avoid if they want to win election in the aftermath of Zohran Mamdani.

With communication strategist Luntz, winning elections is primarily about messaging, and the word ”capitalism” is no longer a winning message as billionaire “capitalists” accrue most of the wealth and leave Americans worrying about their rent and food pantries. Just recently, the Top 10 U.S. billionaires’ collective wealth grew by nearly $700 billion and analysts warned government policies are driving inequality to new heights.

“Is it fair that some people's children will be born billionaires without having to work a day in their life, while others will work two or three jobs just to put food on their table and a roof over their heads,” Luntz asked CNN anchor Michale Smerconish. “Second, is it fair that some schools have all the technology, all the resources, and others can't even afford books or chalk?”

“Why do I ask that? Because you can see it. You can visualize it,” said Luntz, who correctly predicted Tuesday’s off-year elections would “go badly” for the Republican Party. “And third, does everyone … who works hard and plays by the rules — shouldn’t they have a genuine shot at the American dream? These are the questions that you ask at the beginning to bring audiences over to you. And without asking those questions, you're cutting people out.”

“[Democratic socialist Sen.] Bernie Sanders is on Line 2 for you because he's finding this pretty convincing,” Smerconish responded, and then asked Luntz if the U.S. would “be properly cast as a democratic socialist nation” by 2050.

“It’s already happening,” said Luntz. “I work with young people all across the country. Under age 30, they prefer socialism to capitalism already. The 30s, they are about dead even. It's only when you get to be older 40 that you become more supportive [of capitalism].”

“We should be calling it ‘economic freedom,’ not capitalism, because capitalism is about CEOs,” Luntz added. “It's about billionaires, and it's about Wall Street. Economic freedom is about Main Street, about the workforce and about the opportunities for the future. And I want to give you one bit of language that whoever wins this wins the entire debate, whether it's capitalism or socialism.”

Whether or not they vote that way, Luntz advised Republicans to sell America as “a place for new ideas, better solutions and where good people thrive if we want to move forward as a country … and no one is left behind.”

“Whoever controls that language wins the debate,” he said.

“I think AOC, Mamdani and Bernie are all going to be clamoring for your services after the first part of our exchange,” said Smerconish — but Luntz jettisoned any notion that he stood behind the policies of the three politicians.

“They won’t get it,” Luntz said.

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