New Biden campaign ad puts focus on Trump’s role in overturning Roe v. Wade

As part of its $50 million July ad push, President Joe Biden’s reelection campaign is releasing a new ad Monday that focuses on former President Donald Trump’s role in appointing U.S. Supreme Court justices who voted to overturn landmark abortion ruling Roe v. Wade.
Viewed by the Capital-Star ahead of its wider release, the 30-second spot, titled “Her Own,” uses Trump’s comments from the June 27 presidential debate, where he called appointing the justices who helped “kill” Roe v. Wade “a great thing.” It will run on digital TV in battleground states.
Her Own | Biden-Harris 2024www.youtube.com
“Ask yourself, who do you want in the White House: The man proud to overturn Roe v. Wade, or the President fighting for your rights?” the voiceover asks.
A screen capture from the new Biden campaign ad “Her Own.”
The issue of abortion access has been energizing for the Democratic base, but Biden gave somewhat confusing answers to questions about abortion and Roe v. Wade during the debate. The campaign has tried to demonstrate the consequences of the Supreme Court’s Dobbs decision for women who have had to navigate the new patchwork of state abortion laws to receive care.
“If Trump is reelected, he will go even further – punishing women who receive an abortion, banning abortion nationwide, and carrying out the rest of the extreme Project 2025 agenda,” campaign spokesperson Lauren Hitt said in a statement Monday. “The only thing standing between American women and Trump’s cruel attacks on reproductive health care is Joe Biden and Kamala Harris.”
While he has boasted about appointing the three conservative justices to the Supreme Court, Trump said during the debate he believes in abortion ban exceptions for rape, incest and the life of the mother. But in February he reportedly expressed support for a nationwide abortion ban, and during an interview with a Pittsburgh TV news station in May, Trump hinted that he might be open to states limiting or banning access to contraception, though he walked back his remarks the same day in a social media post.
The new Biden campaign ad also seeks to continue its focus on linking Trump to Project 2025, , a conservative policy proposal that would, among other things, hinder abortion and contraception access. Trump tried to distance himself from Project 2025 in a social media post last week.
The ad comes as Biden brushes aside suggestions he should step aside as Democrats’ presumptive 2024 nominee, after his shaky debate performance. The president campaigned in Pennsylvania on Sunday, speaking at a church in Philadelphia and a union gathering in Harrisburg as he tried to reassure voters he was up to the job.
Trump is scheduled to speak in Pennsylvania on Saturday at a rally in Butler, north of Pittsburgh, two days before the opening of the Republican National Convention in Milwaukee.
Pennsylvania Capital-Star is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Pennsylvania Capital-Star maintains editorial independence. Contact Editor Kim Lyons for questions: info@penncapital-star.com. Follow Pennsylvania Capital-Star on Facebook and X.