White House denies post-election pivot as Trump prepares new affordability push

In the days following last Tuesday’s sweeping Democratic victories, Trump administration officials fanned out across news outlets to highlight the administration’s focus on affordability, assuring Americans that prices have fallen under President Donald Trump. The president himself reiterated his claim—made many times before—that grocery prices are “way down.”

Critics say that overall, prices largely have not come down, and inflation remains around 3%—roughly the same level as when President Trump took office earlier this year.

Last Wednesday, Politico reported that a person close to the White House told the news outlet that “The President hasn’t talked about the cost of living in months.”

And White House deputy chief of staff James Blair told Politico, “You’ll see the president talk a lot about cost of living as we turn … into the new year.”

But now the White House is insisting the focus has been there all along, and denies any post-election ramp up.

“It’s not something where we called a meeting Wednesday morning after the election and said, ‘We have to get stuff on the board now,’” an unnamed White House source told Politico on Tuesday. “At both a systemic level and more targeted micro examples, we have been consistently focused on addressing affordability.”

Late last week, the Associated Press confirmed the President’s new messaging focus.

“President Donald Trump is adjusting his messaging strategy to win over voters who are worried about the cost of living with plans to emphasize new tax breaks and show progress on fighting inflation,” the AP reported. “The messaging is centered around affordability, and the push comes after inflation emerged as a major vulnerability for Trump and Republicans in Tuesday’s elections, in which voters overwhelmingly said the economy was their biggest concern.”

Politico on Tuesday also noted the increase in messaging.

“In the wake of last week’s bruising off-year elections that underscored just how vulnerable the GOP is heading into 2026, Trump has announced a bevy of policies that may ease the pressure on household budgets.”

Those include a claim he will send low- and middle-income Americans $2,000 tariff dividend checks, and a deal with pharmaceutical companies to sell popular GLP-1 weight loss drugs at reduced prices.

On Sunday, he also proposed sending Americans money for health savings accounts in what appeared to be an attack on Obamacare and insurance companies.

CNBC reported on Tuesday that economists say some of these ideas “are not likely to become policy anytime soon.”

As prices remain high at grocery store checkouts, President Trump, however, has been pushing back on Americans’ affordability focus, while insisting his job is already done.

Last week, Trump “bragged that the price of Walmart’s pre-assembled Thanksgiving Dinner has been reduced by 25% this year,” a Monday USA Today opinion piece by Chris Brennan noted. Also reduced were the number of items in the meal.

“I don’t want to hear about the affordability,” Trump said on November 6, Brennan noted, as he “defended his administration’s attempts to resist a judge’s order to make full federal food assistance program payments, known as SNAP, to 42 million Americans, during the federal government shutdown.”

One day later, “Trump insisted that the recent focus on ‘affordability’ was a ‘con job’ by Democrats.”

Trump repeated his “con job” claim Monday night on Fox News, along with some other incorrect claims, such as the price of gas.