Bloomberg paying private citizens $2500 a month to tweet his praises from their personal social media accounts

Bloomberg paying private citizens $2500 a month to tweet his praises from their personal social media accounts
Image via Screengrab.

Billionaire Mike Bloomberg is paying hundreds of private citizens $2500 a month to tell their friends, family members, and co-workers they support his presidential candidacy. In exchange for the money supporters are expected to text and use their personal social media accounts to boost the former NYC mayor’s prospects. The program is costing him millions of dollars a month, the Wall Street Journal reports.


“It is one of the most unorthodox yet by the heavy-spending billionaire and blurs the lines between traditional campaign organizing and the distribution of sponsored content,” the Journal notes, adding that experts are calling the California-based program “unusual.”

More than 500 people will be hired as “deputy digital organizers” and are expected to work 20 to 30 hours each week to promote Bloomberg to everyone in their contacts list, and to tweet and Facebook daily about the billionaire.

But the ethics behind the program are arguably unknown. Social media posts apparently are not being marked as sponsored content, and presumably the texts are not either. The need to disclose may be in the eye of the beholder.

“One of the most effective ways of reaching voters is by activating their friends and network to encourage them to support Mike for president,” a campaign spokesperson says. She also “said that the campaign doesn’t believe posts from its deputy field organizers need to be labeled, describing them as a new form of political organizing rather than paid influencer content.”

James Thurber, professor of government at American University told the WSJ that it is “classic AstroTurf tactics.”

“When you have unlimited resources the way Bloomberg seems to, you can do that.”

#story_page_ below_article

Understand the importance of honest news ?

So do we.

The past year has been the most arduous of our lives. The Covid-19 pandemic continues to be catastrophic not only to our health - mental and physical - but also to the stability of millions of people. For all of us independent news organizations, it’s no exception.

We’ve covered everything thrown at us this past year and will continue to do so with your support. We’ve always understood the importance of calling out corruption, regardless of political affiliation.

We need your support in this difficult time. Every reader contribution, no matter the amount, makes a difference in allowing our newsroom to bring you the stories that matter, at a time when being informed is more important than ever. Invest with us.

Make a one-time contribution to Alternet All Access, or click here to become a subscriber. Thank you.

Click to donate by check.

DonateDonate by credit card
Donate by Paypal

Don't Sit on the Sidelines of History. Join Alternet All Access and Go Ad-Free. Support Honest Journalism.