Right-wing media outlets are booming in the Trump era: report

Right-wing media outlets are booming in the Trump era: report

Right-wing media outlets have traditionally experienced their biggest growth when a Democrat was in the White House. Many far-right outlets knew how to turn fear-mongering over President Bill Clinton in the 1990s or President Barack Obama in the late 2000s/early 2010s into major advertising revenue. But in a report for Axios, Sara Fischer explains that some right-wing outlets have been enjoying substantial growth under a Republican president: Donald Trump.

Citing a Columbia Journalism Review analysis of right-wing websites using Comscore data, Fischer reports that RedState, the Washington Times and the Washington Examiner are among the outlets that have been thriving during the Trump era. Those sites, Fischer notes, “are experiencing major growth by widening their coverage. Their goal is to cover whatever is capturing the world’s attention that day, from human interest stories to trending entertainment developments.”

Fischer notes that although the right-wing Weekly Standard folded in late 2018, other websites on the right continue to “rank high” in terms of “engagement on Facebook” — and Fox News, according to Fischer, remains “the #1 news site on Facebook” in 2019 “in terms of reader engagement,” according to the analytics company Newswhip.

Podcasts that have been thriving in the Trump era, Fischer reports, include “The Joe Rogan Experience” and “The Ben Shapiro Show.” Shapiro, she points out, has “built a megabrand aimed at targeting younger conservatives.”

Fischer stresses, however, that although “conservative media remains strong across most major media platforms,” some “left-leaning outlets” — including HuffPost — “rank highly” in the Trump era. But Trump’s presidency and the 2020 election, she writes, continue to benefit right-wing media.

“Typically, the opposition party has a media explosion in response to whichever political group is in power,” Fischer reports. “But the economic stress of the media industry, combined with the Trump-driven conservative strategy of broad messaging, has upended that dynamic.”

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.