Need a 'Bias Cleanse?' Here’s How One Campaign Is Tackling Racial and Gender Stereotypes

In the wake of the police shooting of Michael Brown in Ferguson, MO, the Southern Poverty Law Center and MTV have teamed up to create a campaign that tackles various stereotypes.

The 'Look Different' campaign says their goal is to “help you erase the hidden racial, gender, and anti-LGBT bias all around us.”

To help people “unlearn biases” the campaign has created an open and welcoming platform that allows users to ask questions they genuinely don’t understand about race, gender and sexual orientation. For instance, one anonymous parent wrote in to ask why her daughter, who wants to date women, tends to “be with women who look like men?”

A panel then answers these questions to help make sense of and unravel biases. You can ask questions on their Tumblr ask box, tweet @LookDifferent, or email them.

The campaign’s website also features other tools, such as quizzes, for helping people to recognize their biases. Once people begin to recognize these biases, they can do a seven-day “bias cleanse” that will help people begin to “de-bias” themselves. And for people who see biases, but are uncomfortable speaking up about them, the campaign also provides tips on how to start a conversation about stereotypes.

They also encourage people to use the hashtag #goodlook when something is challenging bias, and #notagoodlook when something is spreading a bias.

Watch the campaign’s video here:

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.