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Young Women Trading Blow Jobs for Cheap Booze? The Truth About Sexploitative Party Games

A teen goes viral for servicing men in a bar — all for a free drink. Why this is both shocking -- and not.
 
 
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She wore a loose-fitting white tank top that revealed the sides of her breasts and a pair of fluorescent-pink cut-off shorts. The disc jockey could be heard urging her on as she squatted in front of a man with his flaccid penis in his hand. She bobbed up and down three times before moving onto the next man, and then the next and the next. The blonde 18-year-old repeatedly curled her pointer fingers at the men, as if to say, “Bring it on.” In all, she reportedly serviced 24 men in that crowded nightclub, all in the name of a contest for which she was rewarded with a $4 bottle of Cava.

It’s all captured in a now-viral video by an onlooker at the bar in Magaluf, a party-destination on the Spanish island of Majorca. The U.K. press is all over the story and has already identified the girl and interviewed her horrified parents. There is apparently a name for what she did — this alcohol-fueled game of performative sex — and it’s “mamading,” which comes from the Spanish word for blow job. Now, there is an abundance of headlines like  this one: “’Mamading’: The Sexually Degrading New Trend Humiliating Young Brits In Spanish Bars.”

When I watched the video, the jaded part of me, the part that has for years now watched porn — increasingly so for work and not pleasure — was unimpressed. The video looked like countless faux-reality porn videos where sex is turned into a competitive game or women are talked into humiliating acts in exchange for money or the promise of a job (see: such franchises as “Bang Bus” and “Casting Couch”). That’s not to mention the gangbang genre, in which one woman is partnered with several men — sometimes a roomful, sometimes an arena’s worth. Often the men, who apparently can’t be bothered to take off their T-shirts or polos, begin by pulling out their dicks, without actually dropping trou, and wagging it in her face; and then the woman begins suckling like a starving pup.

In other words: the “mamading” video looked too familiar to be shocking.

And I couldn’t help but think, how long have young women been doing sexual things for free drinks — or even lame swag? Wet T-shirt contests. Mud wrestling. The entire “Girls Gone Wild” franchise. Mardi Gras. It’s practically built into college culture, the attempt to get women to compromise themselves — and I say “compromise” because that is what is eroticized, rather than the idea of a woman’s authentic, enthusiastic expression of her sexuality — whether it’s for a string of plastic beads or a “Girls Gone Wild” trucker hat.

But there’s a big difference between wet T-shirt contests and two dozen blow jobs. There’s long been a thrill in getting “good” girls to go “bad,” but thanks in part to the mainstreaming of hardcore porn and Spring Break raunch, pouring water on your boobs is no longer that provocative. A boob flash is passé, even quaint. Now, perhaps, it takes 24 blow jobs. OK, that’s hyperbole — but the bar for titillation and trespass has been raised.

Part of this is the simple fact that adults will always hand-wring about the behavior of young people; and young people will always aim to shock, to differentiate themselves from their parents’ generation, to reclaim sex as their own. They have to do this, just so that they can incredulously yell at mom: “You don’t understaaaaaand! Things are different now.” And things really are different now. But they’re also very much the same.

 
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