Jenny Odell

It's time to embrace NOMO: The necessity of missing out

In early 2017, not long after Trump’s inauguration, I was asked to give a keynote talk at EYEO, an art and technology conference in Minneapolis. I was still reeling from the election and, like many other artists I knew, found it difficult to continue making anything at all. On top of that, Oakland was in a state of mourning following the 2016 Ghost Ship fire, which took the lives of many artists and community-minded people. Staring at the blank field in which I was supposed to enter my talk title, I thought about what I could possibly say that would be meaningful in a moment like this. Without yet knowing what the talk would actually be, I just typed in “How to Do Nothing.”

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