Daniel Silliman

The Secret History of American Religion: Christian Fundamentalism Started As a Capitalist Ad Campaign

Christian fundamentalism was invented in an advertising campaign, according to a new book by historian Timothy Gloege, Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism. The all-American brand of “old-time religion” was developed by an early captain of consumer capitalism—who wanted to sell pure Christianity like he sold breakfast.

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Why Millions of Christian Evangelicals Oppose Obamacare and Civil Rights

American evangelicals have been waiting for the world to end for a long time. But that’s not to say they’ve just been sitting around. Apocalypticism has inspired evangelistic crusades, moral reform movements, and generations of political activism.

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