Got an Abusive Boss? There's an App for That
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This type of organizing taps into the existing frustrations that people have—in the Pittsburgh case obstacles to voting—and showing them how they can make a difference. "It’s everybody recognizing their own networks,” Nussbaum said. “I think that’s the key to organizing, isn’t it?”
She explained that Working America encourages people to see themselves as leaders within their own social circles, and, as it did in the case of the man in the hardware store, this recognition makes it easier to take action.
Nussbaum sees FixMyJob.com as a complement to these offline campaigns and as a means for introducing people to the labor movement. “Some people who use these tools will get turned on and they will become activists for life,” she said. “Some will fail, but it will help create a new environment that I think supports what we’re already beginning to see bubble up."