latinos

Massive MAGA voting bloc abandoning Trump is a 'wake-up call for Republicans': analysis

In 2024, Latino voters were a key bloc of the MAGA coalition that put President Donald Trump back in the White House. Now, Latino voters are fleeing the Republican Party en masse, which may spell serious trouble for the GOP in future elections.

That's according to a Wednesday analysis by MS NOW columnist Ja'han Jones, who wrote that several prominent Republicans who represent Latino communities are trying to sound the alarm about their party's electoral dilemma, but with mixed results. As Jones explained, Florida Republican state senator Ileana Garcia – who founded Latinas for Trump — warned that Republicans were poised to "lose the midterm elections because of [White House deputy chief of staff] Stephen Miller." Garcia told the New York Times that Miller's hardline approach to enforcing immigration laws was rapidly turning away Latinos.

"“It’s gone too far,” Garcia said following the fatal shooting of 37 year-old Minneapolis, Minnesota resident Alex Pretti. “What happened Saturday was abhorrent.”

Garcia's comments prompted ridicule from Miller's wife, Katie, who claimed that Garcia had been fired from Trump's first administration due to frequent absences. The Florida lawmaker countered by tweeting at Katie Miller: "Invite me to your podcast so we can have a candid discussion about what truly transpired and how you labeled your then-boyfriend a racist when you were upset that he treated you poorly and me as a mere token Hispanic for the administration. Let’s discuss who was responsible for the leaks in the White House, and how you helped carve the floor out from under then-Secretary Kirsten Nielsen."

Jones reminded readers that while Garcia's claims are unproven, they nonetheless expose a massive and growing rift between Trump and his 2024 coalition of Latino voters. The MS NOW columnist also observed that Rep. Maria Elvira Salazar (R-Fla.) is anxious about the Republican Party's rapidly shrinking support from Latinos. On Tuesday, Salazar reposted her own tweet following the November 2025 elections — in which Democratic candidates largely won lopsided victories – to again urge her party to change course in order to win back Latinos.

"I warned about this months ago, before the headlines caught up. Today we are watching it unfold in real time," she wrote. "Hispanics are leaving the GOP in large numbers, and pretending otherwise won’t fix it. As Republicans, we must reverse course and act now."

Jones noted that comments on Salazar's post were largely dismissive, and argued that if Republicans continue to take their 2024 Latino coalition for granted, it could prove to be costly in both 2026 and 2028.

"That may not matter to Trump, who isn’t going to be on the ballot, but it should be a wake-up call for the Republicans who will be," Jones wrote.

GOP strategist says Republicans in 'deep trouble' as key voting bloc jumps ship

President Donald Trump and Republicans overall are in "deep, deep trouble," according to one moderate conservative strategist, as Latino voters continue to abandon the GOP in "significant" numbers, with two key issues most likely to blame.

Mike Madrid is a moderate Republican political strategist, known as one of the co-founders of the anti-Trump political action committee, The Lincoln Project. On Monday, Madrid made an appearance on CNN, where he was pressed about a recent Pew Research survey, which found that 7 in 10 Latinos disapprove of Trump's performance as president in his second term so far. Among those Latinos who voted for Trump in 2024, nearly a third, 3 in 10, said they disapproved.

"This is why we're witnessing all of these dramatically wild swings that happened in the 2024 presidential election with Latinos, Hispanics moving historically to the right for Trump, and then moving one year later in equally significant fashion, back away from Republicans and towards the Democrats," Madrid said.

He then cited the key issues driving these shifts away from Trump: affordability and immigration, with the former being the primary factor "overwhelmingly."

"It's overwhelmingly, overwhelmingly about economics and affordability, and affordability," Madrid continued. "There's no question that the immigration issue, and especially the dramatic overreach that Latinos have been feeling in this country during the Trump administration, is having a mobilizing effect, a terrorizing effect in our communities. But those same polls that you cited are saying by very large numbers, affordability, [and the] cost of living is getting far, far worse under Donald Trump. They blame him for the economic downturn that we're experiencing. And for the first time in Pew polling history, less optimistic about the future in this country generally and about their economic conditions specifically."

Madrid was also asked to react to a recent clip from Rep. Maria Elvira Salazar (R-Fla.), in which she said that Latinos in the U.S., while desiring "secure borders," also "want to give dignity to those who have been here for years and do not have a criminal record... who have been here contributing to the economy and to the country."

"They're in deep, deep trouble," Madrid said of the GOP. "I think when you start to see Cuban American Republicans like Congresswoman Salazar finally recognizing that this administration has been hunting people from our community down and trying to now have it both ways, from that statement, you realize they're in deep, deep trouble."

Madrid also noted that this move away from Republicans by Latino communities could see Miami elect its first Democratic mayor in 30 years. A runoff election for Miami mayor is being held on Tuesday between Democrat Eileen Higgins and Republican Emilio Gonzalez. Higgins received the highest portion of the vote in the first round, just under 36%, nearly double what Gonzalez received for his second-place finish. While things could change dramatically with only two candidates in the runoff race, it is still viewed by Democrats as another race where a major upset win is within reach.

Watch the segment below:

A key voter group just told Trump 'what happens if he doesn’t listen'

Just a handful of months ago President Donald Trump was a boon to the Republican Party regarding the Hispanic vote, but nobody turns things around like Trump.

While Latinos are no monolithic voting bloc, columnist Gustavo Arellano tells the LA Times that few people could watch images of immigration agents “running into a day care facility in Chicago’s Roscoe Village neighborhood to pull out a teacher” and not get angry.

“Armed agents have sauntered through downtown and manned a flotilla of boats on the Chicago River,” Arellano said. “They shot and killed a fleeing immigrant and raided an apartment building with the help of a Black Hawk helicopter. In nearby Broadview, home to the region’s main ICE detention facility, rooftop migra shot pepper balls at protesters below, including a pastor. They even tear-gassed a neighborhood that was about to host a Halloween children’s parade, for chrissakes.”

In New Jersey, where Trump received 46 percent of the Latino vote in 2024, Arellano said just 31 percent of Latinos sided with the losing GOP candidate for governor. Nearly two-thirds of Latinos in Virginia also turned on Cuban American Atty. General Jason Miyares, the losing Republican in that race. The CNN poll also found that more than 70 percent of California Latinos voted for the pro-Democrat Proposition 50, a year after GOP Latino legislators made historic gains in Sacramento.

“At the same time, support for Trump has dropped among Latinos. Only 25 percent of Latinos surveyed in October by the Associated Press-NORC Center for Public Affairs Research viewed Trump favorably — a cratering from the 45 percent who liked him in April. Even more telling, two-thirds of Latino men thought negatively of Trump — despite 51 percent of that demographic choosing him in 2024.

The opposition is not all about ICE goons tramping into schools and libraries and snatching mothers and family members, however.

LA Times’ reporters Ana Ceballos and Andrea Castillo say Trump’s historic gains with Latinos last year boosted Republicans’ confidence that their economic message was helping them make inroads with the group.

“But polling shows that a majority of Latino voters now disapprove of how Trump and the Republicans in control of Congress are handling the economy,” said Ceballos and Castillo. “Half of Latinos said they expected Trump’s economic policies to leave them worse off a year from now in a Unidos poll released last week.”

“Now, I look at Trump different,” New Jersey voter Rumaldo Gomez told MSNBC. “The economy does not look good.”

While Latino voters fear being affected by immigration enforcement actions, the Unidos poll showed they are more concerned about cost of living, jobs and housing, with immigration ranking fifth on the list of concerns.

In New Jersey and Virginia, Ceballos and Castillo said Democrats’ double-digit victories were built on promises to reduce the cost of living, while blaming Trump for their economic pain. Democratic National Committee spokesman Marcus c told the LA Times that Democrats “expanded margins and flipped key counties by earning back Latino voters who know Trump’s economy leaves them behind.”

“These results show that Latino communities want progress, not a return to chaos and broken promises,” said Robinson.

But the economy “remains stagnant,” said Arellano. “Trump effectively declared war on Latin America with tariffs real and threatened and by bombing Venezuelan and Colombian boats suspected of carrying drugs without asking permission from Congress. Trump officials keep issuing punitive policies that crush the dreams of Latinos, like a crackdown on English fluency in the trucking industry and ending federal grants that helped colleges and universities recruit and retain Latino students.”

“Nationwide, we’re warning everyone from the front lines — the streets, the ballot box, the courtroom, everywhere — about the excesses of Trump and warning him what happens if he doesn’t listen,” Arellano said.

Catch both LA Times reports here and here.

'He lied to us': Latinos who swung hard for Trump now 'on edge' over key issues

Axios reports President Donald Trump’s support among Latino voters is bottoming out in the days of $50 chuck roast and ICE checkpoints for brown people.

“President Trump made historic gains for the GOP among Latino voters last year, but polls and other indicators suggest their support for him is falling amid growing anger over his handling of the economy and immigration,” said Axios reporter Russell Contreras.

Contreras reports Trump's tariffs have South Texas farmers “on edge as crop sales decline, while Latino small-business owners — from bootmakers to small retailers — say their costs are rising.”

Grocery prices are up in most categories, and border ports, which are key sources of economic activity in the American Southwest, face financial uncertainty while Trump brags that “the border itself has gone quiet.”

“Meanwhile, Trump's immigration crackdown by masked federal agents occasionally has involved arrests of Mexican Americans and other U.S.-born Latinos, leading to protests and complaints of racial profiling in several cities,” said Contreras.

“I feel shame, guilt and anger at the same time because of the promises that he made that he lied to us about, going after the worst of the worst," Latino U.S. citizen George Doilez told NBC 7 San Diego after he and his wife were stopped by Customs and Border Protection officers last month.

Doilez said he and his wife voted for Trump in 2020 and 2024.

Trump won 48 percent of Latino voters last November, despite them rejecting him in both 2020 and 2016. This approval was one of the factors in his victory over Democrat Kamala Harris, according to a Pew Research Center analysis. Analysts tell Axios that Latinos had bought the Republican message that Trump was good for the economy.

But Contreras reports Latino support began to fall immediately after Trump announced his tariffs on "Liberation Day" in April, according to California-based GOP consultant and podcaster Mike Madrid.

"Latinos who voted for Trump were concerned about affordability," said Madrid. "They have jobs, but prices are too high, and many felt this wasn't the answer."

Axios reports The White House is trying to sell an upbeat message about "Americans' faith in the economy” being “back on track and shooting higher," while assuring the public that that pay raises and lower fuel and retail prices are just around the corner.

However, Contreras reports two Democratic groups are already launching a six-figure ad campaign against GOP Rep. Monica De La Cruz in South Texas to exploit Latino voters' growing frustration with the south Texas economy. Democrats hope ads like "Dreamers & Doers" and "Some Bulls——” will neutralize Republicans’ rank attempt to jigger the midterms by gerrymandering five new Republican seats in Texas.

Read the Axios report at this link.

'Failed to deliver': Latino voters are souring on Trump — and creating 'a huge liability for him'

It’s only been seven months but NPR reports Latino voters are already growing weary of President Donald Trump’s economic policies.

NPR reports Latino voters are among the nation’s more unreliable swing voters. They swung in greater numbers for Trump in the last election, and now they’re minds are on their wallets as consumer prices fail to drop.

"Republicans have failed to deliver on a lot of their campaign promises, particularly around lowering the cost of living," said Caitlin Jury, a research director at Equis Research. "If they want to retain any gains they may have made among Latino voters, they need to be sure to deliver on the promises they made that maybe gave them some additional support in the last election."

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Daniel Garza, president of Republican mobilizing group Libre Initiative, said Latinos are generally not satisfied with the current economy.

"Still too many of us are living paycheck to paycheck," said Garza. "Folks aren't getting good paying jobs, wage growth, checks on inflation, affordable health care and housing and quality education."

Melissa Morales, founder and president of left-leaning Latino voter mobilization organization Somos Votantes, said her own group's polling has uncovered growing economic pessimism among Latino voters since January.

"The longer Trump is in office, the more frustrated Latino voters are becoming with his economic policies, and it's becoming a pretty huge liability for him," Morales told NPR.

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NPR reports the GOP currently has a very narrow majority in the House and the Senate, and congressional control will depend on next year's midterm elections. Many competitive races deciding those seats are in districts with large Latino populations.

Morales, who agrees that Latino voters are swing voters, say will likely again swing “one way or the other."

Read the full NPR report at this link.

Trump’s Latino and Asian support increased despite anti-immigrant rhetoric — here’s why

Although Vice President Kamala Harris received more Latino votes than President-elect Donald Trump in the 2024 presidential election, Trump's Latino and Asian support increased from what it was in 2016 and 2020.

That support helped Trump enjoy a win that was far from a landslide, but was decisive — at least in the Electoral College. Trump, according to Cook Political Report's vote count, won a long list of key swing states and picked up 312 electoral votes compared to 226 for Harris.

The popular vote count was close. Trump, in 2024, won the popular vote for the first time. Cook's figures, as of Thursday, November 21, show Trump defeating Harris by roughly 1.5 percent in the popular vote.

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Harris, during the presidential race, was vehemently critical of Trump's threat of mass deportations and false, racist claims that Haitian immigrants in Springfield, Ohio were kidnapping and eating residents' pets.

Journalist Gloria Oladipo, in an article published by The Guardian on November 21, details some reasons why Trump's support among Latinos and Asians increased in 2024 despite his anti-immigrant rhetoric and threats of mass deportations.

"A record 46 percent of Latinos voted for Trump — a 14-point increase from 2020, according to Edison Research exit polls," Oladipo explains. "Asian-American support for Trump increased by five points, rising to 39 percent this year from 34 percent in 2020. Black voter support for Trump sat at 13 percent in 2024, relatively unchanged from 12 percent in 2020. And though it's true that the majority of people of color voted for Harris across the board, experts have warned that assuming these groups would automatically reject a racist candidate such as Trump ignores important nuance, particularly with regard to concerns about the economy."

According to journalist Paula Ramos, Latinos in the U.S. aren't necessarily immune to "anti-immigration" messaging — especially when it's combined with an economic message.

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Ramos told The Guardian, "That racial baggage is one that we’ve carried in this country and through American politics for a long time. And I think (that) has now been finally revealed in very clear ways through Trumpism…. In every single message: '(Immigrants) are taking your jobs. They are coming after you'…. Inevitably, particularly if you're part of certain ecosystems, you'll start believing that rhetoric."

Journalist Dash Harris, similarly, told The Guardian, "We cannot act as if the Dominican Republic isn't deporting thousands of Haitians right now. If Latin Americans are migrating from fascist countries, they are going to support fascism in their new space. It's a continuum of interest convergence."

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Read The Guardian's full article at this link.


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