At first glance, this year’s Academy Awards ceremony and nominations seems as woke a lineup as the Oscars has ever offered. Films and actors honored touch on topics as varied and vital as LGBTQ love (Call Me By Your Name), veterans and overt racism (Mudbound), liberal covert racism (Get Out), police corruption (Three Billboards Outside Ebbing, Missouri), and the importance of the press (The Post). Jimmy Kimmel returns as host, after a year where he eased into the working-class champion role his bro schtick always aspired to but never quite nailed until now.
Expect much self-congratulation for these Brave New Oscars during the show, along with shoutouts for #TimesUp and digs at Trump (even as the show’s producers want it to be “a giant commercial for the movie business” instead of anything political). But the nominees also show that Hollywood will practice punch-card progressivism until it realizes what the Louis B. Mayers, Jack Warners and other movie moguls of yesteryear never forgot: social issues sell.
The 2018 nominations show we’re in a golden age of African-American characters, stories, and talent, and that a purge of the industry’s toxic masculinity translates into better films. But it’s as if Hollywood feels that tackling those two longstanding problems absolves it of trying to address anything else. Just look at today’s pressing issues that big-budget films in 2017 ignored: homelessness, class inequity, the housing crisis, gentrification, climate change and more.
And in an age where diversity matters more than ever, Hollywood’s depiction of Mexicans remain problematic. The touching Pixar film Coco (nominated for Best Animated Picture) notwithstanding, Hollywood still doesn’t seem to want to cast Mexicans as anything else than the maids, janitors and security guards that executives and screenwriters encounter in their public and private lives, and the criminals that the media and politicians obsess over. Chris Rock’s ruthless 2014 Hollywood Reporteressay on the lack of representation still rings true: Hollywood keeps Mexicans in a “slave state.”
The studios need to look at their own past to see that reflecting society’s people and problems are an easy moneymaker. Consider the films of the Great Depression, more relevant than ever. Films like I Am a Fugitive from a Chain Gang, The Grapes of Wrath, Sullivan’s Travels, Gold Diggers of 1933 became beloved because they openly attacked the institutions that dared afflict the afflicted. Same with the 1970s: Rocky, Saturday Night Fever, Coming Home, Network and others harshly depicted the Me Decade all the way to the Oscars and massive ticket sales.
Two of this year’s most prominent Best Picture nominees show a way forward for producers. The Shape of Water (directed by proud Mexican Guillermo del Toro) used a supernatural parable to critique our federal government’s xenophobia. Get Out similarly used the horror genre to deliver its message. Both are in some ways the most Old Hollywood of the Best Picture bunch, as they recalled Universal Studios’ historic monster movies (imagine a ride based on Get Out? Actually, you don’t have to: it’s called South Orange County).
The Shape of Water and Get Out each grossed over $100 million worldwide despite tiny budgets. Couple that with this month’s record-breaking Black Panther, and the studios should realize that progressive films ought to be the norm, not a niche.