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Here's Why Nike's Choice of Colin Kaepernick As the Face of 'Just Do It' Campaign Is Incredibly Significant

So Nike decided to make Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign. This is about as significant a thing as has happened, the biggest sign of a true sea change in our society.  First, let’s understand that Nike does not have a conscience. It is a business first and foremost. And that business is to sell shoes and clothing to people starting somewhere around twelve and stretching into at least the mid to late thirties.  They have no desire to support Kaepernick no matter what they say.  If it was in their best interests they would ban his image from everything they do without a thought.  Nike spends an enormous amount of human hours and tens of millions of dollars researching their ‘Just Do It’ campaigns.  The 30th anniversary is probably the most important so far.

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