Katy St. Clair

The Media is the Message

This excerpt is taken from a longer article called "The Media is the Message" that appeared in the East Bay Express. The story focuses around the Youth Sounds media project at McClymonds High School in West Oakland, CA. To read the full story, visit the East Bay Express website.

video camera


One of the first projects to come out of Youth Sounds was a documentary intended to contradict the negative image of their school in the larger community. In a short film called Life Behind the Walls, the students interviewed kids and teachers about life at McClymonds. "Even though much of what we heard was predictable," says the film's narrator, "some of it was surprising: [We heard about] happiness and pride, as well as lack of materials and poor teaching. The truth is somewhere in between, and the reality of McClymonds is far beneath the surface."

"That's the thing," says Ikeda. "There's a real commitment to West Oakland here, because these kids are so used to being maligned. The people who show up here have intense pride; it's interesting to see. This is a small, collective school."

Jacobi is a senior who is also working on a documentary about his community. Upbeat, polite, and baby-faced, with tight braids crisscrossing his head, he is the kind of student that Ikeda could only hope for. Jacobi is one of four student managers, a paid position. He is motivated, reliable, and steadily learning and improving. When he first walked into Youth Sounds loft, Ikeda says, Jacobi wouldn't speak at all. "I had to sit across from him, lean in, and say, 'You need to talk to me.'"

Jacobi asks a visiting reporter, "You know what the cover for your story on Mack should have on it? Me." After bouncing from foster home to foster home for most of his life, Jacobi currently lives with his nineteen-year-old brother. "As long as I graduate and go to college," he says, "I'll be happy. I never thought I was going to graduate, but things are looking up. I'm in here every day."

The Youth Sounds program is in its infancy, and many of its features are still a dream. Though the first broadcast of the radio station is due any day, the recording studio has yet to be built; there are currently fifty students waiting to tackle projects. One student wants to make a two-hour movie, another wants to host a teen-oriented radio talk show. A student named Kevin wants to make a documentary about his friend who was killed on the McClymonds campus in August of 2000. He was leaning against a wall on his bike when he was shot in the back of his head. He had just graduated.

"Kevin's an interesting case," says Ikeda. "He's kind of an adult kid. He's got a child and a partner." Slim, with gold teeth, Kevin usually wears a knit hat. He looks hardened, and speaks with deep Oakland slang, each sentence ending with "You know what I'm sayin'?" He says he is very motivated to make his movie. "I'm tired of seeing pictures of my [dead] friends on a T-shirt," he says. He seems to know all the ins and outs of the neighborhood, all the players; everyone waves at him when they go by. "If it weren't for God," he says, "I'd be going down the wrong road. I done did things. I'm not saying that I was the best person. I done did things that you wouldn't think other people would do."

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