Jacob L. Nelson

The stunning reason journalists are so obsessed with Biden’s age: expert

Since President Joe Biden’s disastrous presidential debate on June 27, 2024, election news coverage has focused on one question: Will he remain in the race?

This focus has been apparent to even the most casual of news consumers. Journalist Jennifer Schulze observed that, as of the morning of July 5, the New York Times had published nearly 200 pieces on Biden’s debate performance, comprising 142 news articles and 50 opinion pieces.

In comparison, the historian Heather Cox Richardson wrote that Trump was covered in only 92 stories during that same period.

“Although Trump has frequently slurred his words or trailed off while speaking and repeatedly fell asleep at his own criminal trial,” Richardson pointed out, “none of the pieces mentioned Trump’s mental fitness.”

As the flood of reporting continues on whether or not Biden will or should remain as the Democratic Party’s presidential nominee, members of the public have been asking a different question: How did all the journalists get on the same page so quickly?

The intensity with which journalists have been reporting on this story and, more importantly, the consistency with which journalists have been framing it, have led some to wonder if the news media as a whole is on a crusade to end Biden’s campaign.

Some think that journalists and newsroom managers are conspiring to bring Biden down as a means to increase the odds of defeating Donald Trump, whom they see as an existential threat to American democracy.

Others think journalists are unfairly focused on Biden’s age out of some warped sense of covering “both sides,” despite the fact that, from their perspective, Trump’s debate performance was filled with “lies, hyperbole, bigotry, ignorance, and fear mongering.”

There is a far simpler explanation for why news coverage surrounding Biden’s debate performance looks the way it does. Journalists want to do stories that the public will find valuable and that their audiences will find interesting.

The Biden story is both.

News values, customs and sources

At a moment of deep distrust in journalism, there exists a widespread belief that journalists present the news in biased and overly sensational ways.

People who detect political bias in the news assume journalists are trying to push an unsuspecting public to embrace certain political views and reject others. Those who detect sensationalism in the news assume journalists – and news organization owners – care more about making money from audience attention than the accuracy or quality of their reporting.

Journalism skeptics who have been observing the coverage after the debate have consequently concluded that journalists are trying to turn the public against Biden so that he drops out of the race. Former journalism professor Dan Gillmor, for example, recently wrote that The New York Times “has been on a campaign to make sure Joe Biden won’t have another term in the White House.”

Yet studies of journalists’ values and practices tell a different story.

First, when it comes to reporting, journalists value sudden turns of events – also known as “timeliness.” They especially value those that unfold in a very public way – known as “spectacle.” The debate offered both. Until then, journalists and the public alike hadn’t regularly monitored or covered Biden’s age, other than a few notable outlets, such as The Wall Street Journal. The debate offered a live opportunity for the world to see firsthand why there have been concerns about electing an 81-year-old to a second term.

Second, journalists depend on sources for their reporting. Unsurprisingly, as soon as Biden’s halting debate performance began, political reporters began hearing from panicked insiders, who appear to have jump-started the “replacing Biden” discussion.

As a scholar who explores the relationship between journalism and the public, I believe these sources are venting to journalists as a way to keep the spotlight on this news story. That’s a major part of the reason for this coverage, which each day seems to bring with it fresh quotes, leaks and scoops about Biden’s age from people involved in Democratic Party politics.

White House Press Secretary Karine Jean-Pierre and a reporter have a heated exchange over a Parkinson’s expert’s visiting the White House.

What the public wants vs. needs

Of course, journalists do not simply transcribe quotes and distribute them to the public. They and their editors decide whether – and how much – to cover a story.

As my own research has shown, journalists try to strike a balance between what the public “wants” and what the public “needs” – sometimes known within journalism as giving the audience their “vegetables” along with their candy.

Most journalists and their editors care deeply about producing valuable news that will galvanize the public around a cause and lead to a change in public policy. Why else would they work in such an unstable and poorly paid profession?

Yet journalists also assume that these “important” news stories are rarely going to be as popular as more entertaining fare.

The current Biden story is different.

Until now, interest in the presidential election has been conspicuously low. While subscriptions to The New York Times skyrocketed following Trump’s election in 2016, the public has been far less interested in following the news during this election cycle.

An April NBC News poll showed that, in 2024, interest in the presidential election had hit a nearly 20-year low.

The debate offered something that had been missing from the election so far: a sense of uncertainty. That’s because the story itself has everything journalists want. It’s interesting, timely and easily reported using various sources. As long as there are incremental developments to report on, then being interesting, timely and easily reported will keep a story in the news for a long time, as seen with the ongoing coverage surrounding the coronarivus pandemic. Plus, audiences are invested in it. And no one knows how it will turn out.

It’s a huge story

Until Biden drops out or it becomes clear that he will remain the party’s nominee, Americans will continue to be inundated with news coverage about everything from his campaigning to Democratic donors’ maneuvering to get him out or keep him in the race to investigations into the extent to which Biden’s age has been affecting his performance as president so far.

Americans will also continue to see hand-wringing about this coverage, specifically that it comes at the expense of other coverage or that it runs the risk of affecting the very story it’s meant to illuminate.

As this unfolds, news consumers would all do well to keep in mind that this reporting is unlikely the result of a conspiracy among journalists and their managers to change the outcome of the election.

It is likelier the result of a consensus among political journalists and their sources that this is an important and fascinating story.

It’s certainly one I intend to follow.The Conversation

Jacob L. Nelson, Associate Professor of Communication, University of Utah

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Tucker Carlson, Fox News and the problem of faking 'authenticity'

For decades, Fox News thrived because the people behind it understood what their audience wanted and were more than willing to deliver: television news – or what Fox called news – from a populist perspective.

Fox is consistently the most-watched cable news channel, far ahead of competitors like MSNBC and CNN. That’s in large part due to people like Tucker Carlson, whose show “Tucker Carlson Tonight” has been one of the highest-rated in cable news. But on April 24, Fox announced that Carlson is leaving the network, and while no explanation was provided, it’s safe to say it wasn’t a lack of viewers.

Carlson’s departure came on the heels of Fox News’ US$787.5 million settlement of the lawsuit lodged by Dominion Voting Systems over the network’s promotion of misinformation about the 2020 election. Dominion had cited claims made on Carlson’s program as well as on other shows as evidence of defamation, and Carlson was expected to testify if the case had gone to trial. The settlement reveals Fox’s biggest strength and weakness: the network’s incredible understanding of what its audience wants and its unrelenting willingness to deliver exactly that.

More real than elites

I’m a journalism scholar who studies the relationship between the news industry and the public, and I’ve long been interested in understanding Fox’s appeal. As media scholar Reece Peck observes in his book about the network, Fox’s success is less about politics than it is about style. Fox’s star broadcasters like Carlson found enormous success by embracing an authenticity-as-a-form-of-populism approach.

They presented themselves as more “real” than the “out-of-touch elites” at other news organizations. Journalists have traditionally attempted to earn audience trust and loyalty by emphasizing their professionalism and objectivity, while people like Carlson earn it by emphasizing an us-against-them anti-elitism where expertise is more often a criticism than a compliment.

As Peck notes, Fox broadcasters present themselves as “ordinary Americans … challenging the cultural elitism of the news industry.” So the allure of Fox is not just in its political slant, but in its just-like-you presentation that establishes anchors like Carlson as allies in the fight against the buttoned-up establishment figures they regularly disparage.

In short, NPR plays smooth jazz between segments, while Fox plays country.

‘Authenticity’ became a trap

This anti-establishment, working-class persona embraced by many of Fox’s broadcasters has always been a performance.

Back in 2000, Bill O'Reilly, whom the network would eventually pay tens of millions of dollars a year, called his show the “only show from a working-class point of view.”

More recently, Sean Hannity, who is a friend of former President Donald Trump’s and makes about $30 million a year, slammed “overpaid” media elites. Peck observes that this posturing is purposeful: It emphasizes “Fox’s moral purity, a purity that is established in terms of a distance from the corrupting force of political and media power centers.”

However, the Dominion lawsuit revealed that, after decades of using this distinctly populist – and often misleading – brand of performative authenticity to earn the loyalty of millions of people, Fox became trapped by it.

Internal communications between Fox broadcasters that were revealed in the months leading up to the trial’s scheduled start date showed the network’s marquee acts trying to reconcile their audience’s sense that the 2020 election had been rigged with their own skepticism about that lie.

Messages made public as part of the Dominion suit show Carlson, for example, said that he believed that Sidney Powell, Trump’s lawyer, was lying about election fraud claims. But, he added “our viewers are good people and they believe it.” Fox wasn’t telling its audience what to believe. Instead, it was following its audience’s lead and presenting a false narrative that aligned with what its viewers wanted to be true.

Once Fox’s broadcasters and the Fox audience became bonded by the network’s outsider status, those broadcasters felt compelled to follow the audience off a cliff of election misinformation and right into a defamation lawsuit. The alternative would run the risk of sullying its populist persona and, ironically, its credibility with its audience.

As New York Times TV critic James Poniewozik observed, “The customer is always right. In fact, the customer is boss.”

A trendsetter and a cautionary tale

The Dominion lawsuit was more than a rare opportunity to see firsthand just how dishonestly Fox’s talent acted when the cameras were rolling.

It’s also a cautionary tale for those who see so-called authenticity as a marker of trustworthiness in journalism, and in the media more generally.

“As a society, we … love the idea of people ‘being themselves,’” says scholar Emily Hund, a researcher at the University of Pennsylvania’s Center on Digital Culture and Society and the author of “The Influencer Industry: The Quest for Authenticity on Social Media.”

The question that many seem to implicitly ask themselves when deciding whether to trust journalists and others within the media world seems to be shifting from “Does this person know what they are talking about?” to “Is this person genuine?”

Media workers have noticed: Journalists, celebrities and marketers routinely share seemingly personal information about themselves on social media in an effort to present themselves as people first and foremost. These efforts are not always necessarily dishonest; however, they are always a performance.

For decades, Fox’s prolonged popularity has made it clear that authenticity is truly valuable when it comes to building credibility and audience loyalty. Now, the network’s settlement with Dominion has revealed just how manipulative and insincere that authenticity can be.The Conversation

Jacob L. Nelson, Assistant Professor of Communication, University of Utah

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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