(Editor's note: A summary of 10 points for effectively resisting Trump has recently been a viral sensation. Those points came from a talk retired linguist and cognitive scientist George Lakoff gave last year in northern California. Here are those takeaways followed by Lakoff's summation of his talk at Sonoma State University.)
Metaphors in the Brain
Progressives are stumped. They keep asking the same two questions over and over again on social media, TV, and radio:
It Would Be a Lot Easier to Protect Important 'Regulations' from Trump's Onslaught If We Stopped Calling Them That
The American Majority got 2.8 million more votes in the 2016 election than the Loser President. That puts the majority in a position to change American political discourse and how Americans understand and think about politics. As a start, what is needed is a change of viewpoint.
1. The American Majority
What Happens in Our Minds When We Say 'Donald Trump' - A Sound Symbolism Tour by a Cognitive Linguist
As strange as it may sound, the sound symbolism of a name has become an unnamed central issue in the 2016 presidential campaign. As a cognitive linguist, my job is to study the issue and, at the very least, to name it.
There is a lot being said about Trump by intelligent and articulate commentators whose insights I respect. As a longtime researcher in cognitive science and linguistics, I bring a perspective from these sciences to an understanding of the Trump phenomenon. This perspective is hardly unknown—more than half a million people have read my books. Yet you will probably not read what I have to say in the New York Times, nor hear it from your favorite political commentators. You will not hear it from Democratic candidates or party strategists. There are reasons for that, and we will discuss them later in this piece.
Beginning with my book Moral Politics in 1996 (Ch. 12), I have been arguing that environmental issues are moral issues. There I reviewed and critiqued conservative metaphors of nature as a resource, as property, as an adversary to be conquered.
There are enough people guessing what the president will do. This is about what he almost certainly won’t do, but what I would like him to do.