Moby: I Asked One of the World's Leading Animal Advocates Why He's Betting Big on Food Technology to End Animal Cruelty

I am first and foremost an animal rights activist, and secondly, a musician. I've been a vegan for 30 years now. In addition to running Little Pine—a vegan restaurant in L.A where 100 percent of the proceeds go to animal rights organizations—I also wrote a book about factory farming called Gristle, and started the world’s first all-vegan music festival, Circle V (our second event goes down this November in L.A.)

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