Trump finds new landmark target to add his name to

President Donald Trump and First Lady Melania Trump at the John F. Kennedy Center for the Performing Arts, Washington, D.C., January 29, 2026. REUTERS/Kylie Cooper

President Donald Trump is not relenting in his crusade to stamp his name on as many landmarks as he can, even in the face of catastrophic approval numbers, with MS NOW reporting that his administration has found its next target.

As Trump continues to threaten the Kennedy Center with demolition if his name cannot be added to the famed arts institution, MS NOW revealed on Wednesday morning that his aides are now "circulating a list of government sites that could have Trump’s name affixed to them in some way," citing sources familiar with the matter. One D.C. landmark on the list has caused a considerable uproar behind the scenes: Ford's Theatre, the venue where President Abraham Lincoln was assassinated by John Wilkes Booth in 1865.

"It is unclear how seriously the theater is being considered or how the administration would attach Trump’s name to it," the report detailed. "One Trump administration official said the idea has been discussed, but they didn’t know where it stood. The prospect sparked a flurry of discussion over the past week among people responsible for the historic site."

It added: "The discussions underscore how much of a priority honoring the president has become inside parts of the Trump administration — even as the Iran war nears its eighth month, diesel prices hit an all-time high, the midterm elections approach in six weeks and most Americans disapprove of the president’s job performance."

One anonymous former administration official told MS NOW that staffers are pitching flattering ideas like renaming locations after Trump in order "to get on the president’s good side." In response, Trump's mindset is essentially: “Why would I say no? Everybody’s trying to please me.”

“They know flattery gets them everything,” the official said.

Another source explained to MS NOW that the broader list of potential landmarks is being considered based on how much they present an "easier legal path" to renaming than the beleaguered Kennedy Center push. The report noted, however, that the name of Ford's Theatre, now a landmark of historical significance controlled by the Department of the Interior, was set by a statute signed by President Richard Nixon, meaning that "a formal renaming would almost certainly require an act of Congress," and that any effort by Trump to impose his name on the location unilaterally would more than likely result in another heated legal battle.

"The president and top administration officials have also reportedly discussed putting his name on Penn Station in New York, Dulles International Airport in Virginia and the new Washington Commanders stadium," the report added. "Trump has denied pursuing the renaming of Penn Station. Some Republican lawmakers have gone so far as introducing legislation to rename Dulles for Trump. And then-White House press secretary Karoline Leavitt said in November that it would be 'beautiful' for the Commanders’ stadium to bear Trump’s name."

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