During this weekend's highly anticipated NBA final, an ad that the NFL does not want to air will hit the airwaves. It is a powerful and moving plea to change the offensive Washington Redskins name and mascot produced by a group called the National Congress of American Indians.

The ad runs through a list of words that Native Americans actually call themselves: proud, forgotten, Navajo, mother, survivor, Inuit, patriot, underserved . . . and many more.

It's quite a long and enlightening list, accompanied by beautiful photographs, and its intent is clear. Redskins is a derogatory term that has no place in our national dialogue, or as the name of a football team. Will the NFL listen?

You can watch and listen: