U.S. President Donald Trump boards Air Force One, en route to Joint Base Andrews, Maryland, at Shannon Airport in Ireland, September 13, 2026. REUTERS/Kylie Cooper
For the man who associates himself with wealth and opulence, the president has lost $300 million in the past year.
According to a Tuesday Forbes report, the billionaire has fallen in his ranking among other billionaires, and he now ranks 245th on the list of the Forbes 400 richest people. That $300 million made him drop 44 places.
The report believes the drop reflects declining enthusiasm among everyday investors for Trump-branded public stocks and cryptocurrency projects that surged after his 2024 presidential victory.
His biggest losses from Sept. 2025 to this month come from his Trump Media company, the parent company of its flagship Truth Social. Trump announced a new program that would allow investors to pay between $60,000 and $100,000 per month to access his posts earlier than anyone else. Still, the company lost nearly $1 billion in value over the last year
Meanwhile, Trump’s $TRUMP memecoin dropped about 70 percent, erasing an estimated $530 million in value, Forbes calculated. Tokens connected to World Liberty Financial, a crypto venture associated with the Trump family, fell about 75 percent, reducing Trump’s estimated holdings by another $260 million. That company is now working to become a bank.
Many of the losses stem from the decline of Trump's personal and political brand. Trump Media was once valued at about $5 billion despite heavy losses early on. World Liberty Financial sold more than $1 billion in tokens in 2025. The $TRUMP memecoin also generated enough buying interest to give Trump an estimated $710 million worth of tokens at its peak. But as Forbes says, some supporters and retail investors are becoming disillusioned with Trump, his issues, his businesses, the war in Iran, and the connections to Jeffrey Epstein.
Canadian worship leader Chad Nedohin, a former Trump Media investor, scoffed, “Nothing he says is true. His only concern in his life is his own wealth and status."
He and others are walking away, and Trump Media shares dropped about 50 percent. Trump's stake in the business lost about $1 billion.
World Liberty Financial reportedly sold nearly $2 billion in tokens and equity last year, with Forbes estimating that almost $800 million went to Trump. The memecoin was then able to generate another $600 million-plus from token sales and trading fees. After taxes, Forbes estimates Trump was able to make up some of his losses with liquid assets, which rose from $1.1 billion to $1.9 billion.
"He would have fallen even harder if he hadn’t braced himself," the report said.
Forbes noted that another buffer from Trump comes from the hefty price tag he charges for influence. His private country clubs were up about 21 percent from the previous year, and Mar-a-Lago specifically has an increased profit of 63 percent. Altogether, Trump's country club portfolio makes up about $1.8 billion of his wealth.
A former waitress at the club describes it as a kind of zoo exhibit or circus performance.
“When he comes out of his room, everybody stands,” says former Mar-a-Lago waitress Liz Fletcher. “They stand clapping until he sits down. And they just kind of fawn over him. And then the members will have their guests, so they have their phones, they’re taking pictures because they’re like, ‘Wow, we’re seeing him in real life.’”
The challenge for Trump moving forward, the report said, is "figuring out how to hang onto all the money the presidency has provided."