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'Mad as hell': Taylor Swift fans allege Trump's granddaughter stole logo for clothing line

Carl Gibson
6h

From left: First granddaughter Kai Trump modeling her branded clothing line at the White House (Image: Screengrab via @KaiTrump / X), Kansas City Chiefs tight end Travis Kelce wearing a hat with his Tru Kolors logo (Image: Screengrab via @TruKolorsBrand / Instagram)

First granddaughter Kai Trump — the 18 year-old daughter of Donald Trump Jr. — is not only sparking controversy by modeling her branded clothing line at the White House, but also for styling her logo in a way that closely resembles the logo for National Football League star (and Taylor Swift fiance) Travis Kelce.

That's according to a Wednesday article in the Daily Beast, which reported that Kai Trump's logo has caught the attention of Taylor Swift fans (commonly known as "Swifties") who allege she copied Kelce's emblem to use on her own clothing. The insignia on the first granddaughter's clothing line shows a K and a T on top of each other, though the symbol is nearly identical to Kelce's "Tru Kolors" brand, which the Kansas City Chiefs tight end is marketing with American Eagle.

"Hey, Travis ... I believe you already have this brand logo [trademark]?" one X user wrote, tagging Kelce's official X handle. "Her logo looks exactly like yours. Get the lawsuit papers coming!! Yes, I’m mad as hell at their corruption and using the presidency and the people’s house to profit on my dime!"

"Using our White House to promote your new clothing line is not only a bad idea, but you are also copying Travis Kelce’s logo," another user posted, along with a photo Kelce modeling a Tru Kolors shirt.

"The apple doesn't fall far from the tree," X user Lili Balfour wrote. "Kai Trump used Travis Kelce's Tru Kolor's logo for her $130 sweatshirt's logo. His sweatshirt goes for $69.95 because he's not a grifter."

Fans of Taylor Swift have become de facto fans of the two-time Super Bowl champion tight end, after the two announced their engagement this summer. As of Wednesday, Kelce has not responded to the controversy over the first granddaughter's logo. The Chiefs are capping off week five of the NFL season in a Monday Night Football matchup against the Jacksonville Jaguars in President Donald Trump's adopted home state of Florida.

Click here to read the Beast's article in its entirety (subscription required).

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