Languishing Trump-branded hotels and golf resorts offer discounts amid struggle to book customers
03 November 2023
Once regarded as a prestigious luxury brand, former President Donald Trump's namesake hotels and golf courses now appear to be floundering since his departure from the White House and criminal indictments.
Newsweek reported on Friday that bookings are available through 2025 at Trump's branded hotels in Las Vegas, Nevada; New York, New York; Chicago, Illinois and Waikiki, Hawaii. The publication is also reporting that Trump's golf resort in Doral, Florida — where the former president once suggested hosting the G7 summit of world leaders in 2019 — is now offering discounts on tee times of up to $45. Revenue at the Doral resort is down from $75 million in 2017, when Trump assumed the oath of office, to less than $45 million in 2020.
Meanwhile, the building formerly known as the Trump International Hotel in Washington, DC was sold to another company in 2022 amid the Trump Organization's financial problems. That hotel is now a Waldorf Astoria.
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The strength of the Trump Organization's brand will likely continue to decline amid the ongoing civil fraud trial against Trump's real estate empire in New York. The trial — which has attracted both national and international media attention in 2023 — could have far-reaching implications on the Trump family's ability to do business in New York, where the Trumps hold a bulk of their real estate profile. New York Attorney General Letitia James is seeking both $250 million in damages along with the additional punishment of stripping the former president and his adult children of the ability to hold officer positions in New York-based companies.
Both of Trump's adult sons, Donald Trump Jr. and Eric, testified this week. Donald Trump himself will be taking the stand on Monday, and his eldest daughter, Ivanka, is now being compelled to testify on Wednesday after her attempts to delay testimony were shot down by Judge Arthur Engoron.