Former GOP strategist gives Republican PACs a brutal reality check

Many Never Trump conservatives, including Rick Wilson and others in The Lincoln Project, haven't been surprised to see Donald Trump dominating the 2024 GOP presidential primary. Trump, they have been warning, hasn't lost his stranglehold on the party they once supported.

In a biting article published by the conservative website The Bulwark on September 6, Never Trumper Tim Miller (a former GOP strategist who often appears on MSNBC) argues that super-PACS supporting GOP presidential candidates other than Trump are making "no progress" and showing "no signs of life."

Miller emphasizes, "The impotence of the super PAC efforts is an all-the-more-inviting target for ridicule when you consider that this entire strategic approach was discredited in the 2016 and 2020 presidential races…. In both cycles, the major parties nominated standard bearers with middling to poor fundraising and near-nonexistent organizational capabilities thanks to their brand positioning with voters and earned media momentum."

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The Never Trumper points to a pro-Sen. Tim Scott (R-South Carolina) PAC and a "corny" Scott commercial as examples of conservative dollars being wasted. And he is equally critical of Never Back Down, a DeSantis-associated PAC.

"Try to put yourself in the mind of a Donald Trump supporter," Miller argues. "They have stuck with their man over multiple elections in the face of an assault on the Capitol, ridicule from elites, and, in many cases, shunning from their friends and families. They think he was the best president of their lifetime. And they get most of their news from websites that are one step short of a Trump-family Pravda."

Miller continues, "Scott's team thinks a 30-second TV ad with six people straight from Getty Images saying 'Tim Scott is a conservative' is going to soften them up? I refuse to accept that this is a genuinely held belief, and if it is, somebody please send me some of whatever the f*** they are smoking."

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Read Tim Miller's full article for The Bulwark at this link.