WATCH: Daily Show Offers Shopper Tips To Avoid Racial Profiling on Black Friday

Hint: “Don’t be black.”

“It’s hard to take advantage of all the Black Friday steals when you are being accused of stealing,” The Daily Show’s correspondent Jessica Williams told viewiers on this week's show.

With Black Friday just around the corner, Williams decided to offer black shoppers some handy tips to avoid racial profiling, particularly in high-end fashion stores. The secret? Don’t be black.

Amongst the satirical suggestions was alerting everyone in the store about your presence: “I intend to buy a pack of gum…[I'm] reaching into my pocket to pull out money, not a gun!” she said.

Other tips included hiring a middle-aged white lady as your personal shopper and put up a hidden camera in a neck brace.

“Everybody knows you’re supposed to bring your white friend when you go to a place like that!” she said.

And if all else fails, “cover your skin,” she exclaimed, as she reached to put on a ski-mask.

Watch the video:

Jodie Gummow is a senior fellow and staff writer at AlterNet.


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