VIDEO: Photoshop ‘Body Evolution’ Clip Goes Viral

Talk about a digital airbrush ‘extreme makeover’…

Ever wonder how to attain that “perfect body” plastered across billboards and magazine advertisements? The answer it seems lies in Photoshop as a re-released YouTube video taking the web by storm illustrates, Huff Post reported.

Created by Global in 2011, the clip which has re-surfaced all over social media this week, demonstrates the full extent of airbrushing techniques used on models.

The purpose of the video is to encourage “mandatory disclaimers” in advertising which state that a model has had her body digitally manipulated in the hope of discouraging the practice of airbrushing. 

The creators believe that the “perfect” body types depicted in mass media, which are digitally enhanced, have a profound negative impact on self-esteem of young girls and are extremely misleading.

Watch the video and decide for yourself:

Jodie Gummow is a senior fellow and staff writer at AlterNet.


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