If you drink Mug Root Beer or the apple-flavored Manzanita Sol soda, you might unwittingly become one of the first people to try a brand new artificial sweetener. The new product is called Sweetmyx 617, and PepsiCo is blending it with high fructose corn syrup to reduce the calories in these sugary drinks.
Advertising campaigns behind diet drinks from Coca-Cola, Pepsi and Dr. Pepper have long promoted the idea that consumers are taking the healthier, more weight-conscious option when it comes to choosing their favorite sodas. Diet Coke emphasized its drink has "no sugar, no calories." Diet Pepsi tried launching its slender "skinny" can only a handful of years ago. And Diet Dr. Pepper's "Lil Sweet" mascot is no subtle nod to the product’s supposed ability to shrink those who drink it.