Are Misleading Robocalls in NC Voter Suppression?

Are misleading robocalls by Women's Voices Women's Vote an honest mistake or voter suppression?
North Carolina Attorney General Roy Cooper cracked down on the misleading and deceptive robo-calls by Women’s Voices. Women Vote that implied voters had to wait for and fill out a registration packet before they could vote. He stated that the calls are breaking state law. (Audio of the call here).

What is particularly egregious is that the calls went out after the registration deadline for the presidential primary — and were targeting minority neighborhoods, using a fictitious caller named “Lamont Williams.” In a measure of damage control, a press release landed in my inbox from WVWV in the late afternoon yesterday. A snippet is below the fold.

This is the explanation:
“We understand concerns have been raised about the source of phone calls placed by Women’s Voices, Women Vote. These calls were our sincere attempt to encourage voter registration for those not registered for the general election this fall. We understand North Carolina’s primary registration effort deadline was April 11. We apologize for any confusion our calls may have caused. Our intent and purpose was solely to call attention to the registration applications we hope will be completed and returned to the Board of Elections office making thousands more North Carolinians participants in one of the most important elections of our lifetimes.
Women’s Voices. Women Vote has been in contact with the North Carolina State Board of Elections to work together to resolve any confusion regarding our voter registration efforts.
Obama delegate and board member of Women’s Voices, Women Vote, William McNary, also spoke up in defense of the organization.
I have seen up close the work of Women’s Voices. Women Vote and know well the commitment, passion and leadership our organization has shown in helping make the voices of unmarried women and other underrepresented voters heard. There may have been mistakes made in this particular registration drive in North Carolina, but Women’s Voices, Women Vote’s motives were not malicious or intended in any way to confuse voters. Ironically, just the opposite. I know the staff is making every effort to right the situation.
Yet something still isn’t right about this story. Take a look at this:
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