Sexy, Smooth...Ten Year Olds?

Jill Filipovic: Nair markets hair-removal products to ten-year-olds. Their ad campaign is all about how "empowerful" smooth legs are.
This post, written by Jill Filipovic, originally appeared on Feministe

Well this officially ruined my day: Nair is marketing hair-removal products to ten-year-olds. And their ad campaign is all about how "empowerful" it is to have smooth legs when you're a pre-teen.

Their ad campaign is also really pathetic:
"I am a citizen of the world," reads the ad copy. "I am a dreamer. I am fresh. I am so not going to have stubs sticking out of my legs."
Um. I know ten-year-olds are ten and all, but do advertisers think that they're also illiterate and innately drawn to non-sequitors?

They're going after the mens, too, and "manscaping" is apparently in vogue. But somehow even that has gotten twisted in a woman's responsibility:
"We've done some studies where we've removed the hair on men's knuckles, and some of the men like it so much they keep doing it," Ms. Frankel said. "I wax my husband's knuckles every time I give him a manicure, and have for about five years."
Right after he gives you a pedicure. ...right?
Jill Filipovic is a New York-based freelance writer and a law student at NYU. More of her writing is available online at her blog, Feministe.
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