Smoke and Mirrors, Tobacco Industry Style

Big Tobacco thinks an addiction worth inflicting is an addiction worth reinforcing.
The famous and almost certainly apocryphal quote by Mark Twain about quitting smoking maintained that it was easy; after all, he'd done it a thousand times. Whether he actually said it or not, that meme (established long before the word 'meme' itself) is highly resonant: what smoker hasn't felt that way? It's also attractive for two reasons: it's self-deprecatory - we are imperfect creatures, after all - and it allows one to go right on smoking.

Now you have to admit: that's one cool meme.
Philip Barron is a St. Louis writer and author of the blog Waveflux.