The L Files

Starbucks new PR stunt

Coming soon to a car near you.
Starbucks campaign


Gawker highlights the latest publicity stunt from Starbucks:
This is not someone who has innocently and accidentally left her coffee cup on top of her car. This is someone who is being paid to drive around the city with a coffee cup affixed to the top of her car, so that when people start shouting from the sidewalk, or honking from alongside, to let her know she has coffee on her roof, she can yell back, "Yeah, I know. Happy holidays from Starbucks!" [Gawker; photo courtesy Bucky Turco]
Like we need another excuse for road rage during this time of the year.
Lakshmi Chaudhry is a senior editor at In These Times, and the former senior editor of AlterNet. You can write to her at [email protected].
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