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Mitch McConnell is “hip” now!

Mitch McConnell's reelection campaign impressed some, offended others and befuddled many more when it released Tuesday afternoon a cartoonish Auto-Tuned attack video taunting Democrat Alison Lundergan Grimes, who announced that she'll challenge the Senator minority leader. The manic video, which tries to find words that rhyme with Grimes' name ("left wing mime" and "sticks to party line," apparently), has the look and feel of something made by a fanboy Redditor, not one of the best-funded political campaigns in the country -- and that's the point. It's just the latest salvo in a concerted campaign to make the septuagenarian senator cool on the Internet, and it's all being led by the man who helped Ron Paul win the Internet half a decade ago.

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