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Embarrassing KTVU report allegedly started as an internal joke

It was only 30 seconds long, but a July 12th segment in which Oakland Fox affiliate KTVU erroneously reported the names of four pilots commandeering Asiana flight 214 continues to make headlines. Since its broadcast, KTVU has been threatened with a lawsuit, attempted to scrub footage of the video from the Internet and fired three of its veteran producers after an inside investigation.

KOMY Radio Host and media blogger Rich Lieberman, who first reported the firings at KTVU, now reports that the entire debacle started out as an inside joke that got out of hand:

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