More Advertisers Leave Rush Including US Army, Progressives Target Last Ads Standing

An update on the Rush Limbaugh advertiser exodus: the U.S. army has joined the 140 plus national advertisers who have pulled their content from Rush Limbaugh's talk radio show--although armed services radio still carries the show.

Jorge Rivas at Colorlines notes one particularly notable victory. A "company that produces Limbaugh’s show issued a memo asking affiliate radio stations to refrain from running any national adds for the next two weeks."

"The suspension applies to local affiliates’ national ads, or what the industry calls 'barter ads,'" he explains.

Meanwhile, CREDO action is targeting Rush's last advertisers standing with a new petition that targets the last few advertisers: "Over 444,000 other CREDO Action members have sent the message to Rush's advertisers not to fund his vile attacks on women. But we can't take our short-term victory for granted. National advertisers Fujitsu, Lifelock, and Lear Financial are still supporting the show. And some of the advertisers who merely "suspended" their ads may return once the controversy dies down."

Finally, on Twitter, users are taking it upon themselves to listen to Rush's show locally and identify local advertisers, then targeting them with the #flushrush hashtag.

As for what the American public thinks of Rush, Bloomberg has some interesting poll results:

As for Limbaugh’s derogatory comments about Georgetown University law student Sandra Fluke, men are split over whether the radio host should be let go from his job -- 49 percent say so, while 47 percent disagree. Fifty-six percent of women support the move compared with 39 percent who don’t. Almost one in three Republicans, 30 percent, say Limbaugh should be fired for the remarks.


AlterNet / By Sarah Seltzer

Posted at March 14, 2012, 6:50am

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