TV Time: Occupy Ad Hits Mainstream Living Rooms on Fox, Bloomberg, More

Here's one good way to attempt to counter biased, false reports still trying to paint Occupy as a marginal movement run by toddlers and crusties: good old fashioned advertising. Beginning Saturday, an ad created by filmmaker David Sauvage ran on some of the most mainstream—and unlikely—cable stations, including CBS Sports, Bloomberg News, ESPN and, of course, Fox. Here's what viewers saw over the weekend:


The airtime for the commercial was, of course, crowdsourced: purchased through donations from 168 people via LoudSauce, an ad agency that used social networking contributions to gather the funds. MSNBC:


The ad does not request donations to the cause but rather attempts to counter what Sauvage sees as a concerted effort in conservative quarters to portray the protesters as members of the lunatic fringe.

“It’s not that I want people to send money … not so much a call to action but a call to meaningful political engagement,” he said. “I want people to see it and say that the people that are protesting are real people with meaningful concerns that I can relate to. And hopefully, in a subtle way, the ad helps  shift the conversation.”

Sauvage has shot two more ads and hopes the campaigns will continue. “I’m going to interview a banker or someone in finance, and build one around moving moments that I’ve seen there,” he told MSNBC. “I also have a fantasy not yet realized of getting a lobbyist to acknowledge the despicable nature of his career.” 

Perhaps he should holler at Jack Abramoff?


AlterNet / By Julianne Escobedo Shepherd

Posted at November 7, 2011, 4:18am

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