McDonald's To Launch TV Station (Because What Americans Need Is More TV Watching With Their Fast Food)

While there are many contributors to America's obesity crisis, eating tons of crappy fast food and having a sedentary lifestyle are two of the big ones (no pun intended). That's why it must have made so much sense to McDonald's executives to combine those. As Piper Weiss reports:

The fast food chain plans to launch an in-restaurant channel, for customers dining at 800 of their eating establishments. ...

"Survivor" creator Mark Burnett, along with BBC America and KABC-TV Eyewitness News, will provide a constant 60 minute loop of original programming at McDonald's in Southern and Central California. ...

Why is the fast food giant doing all this? For starters, eight minutes of each hourly loop is pure ad space. In addition to promoting the latest burger incarnation, other companies, both local and national, will have the opportunity to pitch to a captive audience scarfing down a Big Mac.

God forbid we should have a single moment in our day, like say, when we sit down to break bun with each other, that we're not bombarded with ads and useless information. Then again, this is from a company that is set up to feed you while you drive, so it's of course not much of a shocker.

AlterNet / By Tara Lohan

Posted at October 17, 2011, 2:11pm

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