Women's World Cup Bringing Athletic Gender Equality to the Fore

Today the USA faces France in the Women's World Cup semifinals, after a  last-minute defeat of Brazil being called one of the most exciting game endings in history. 

Maddowblog picked up on the excitement generated by this game--among male fans, too--and how historically important this enthusiasm is, by posting this viral video below, showing reactions around the country:

Doesn't it make you want to watch?

ESPN has been trying to both build and ride the hype to promote its new women's sports broadcasting network, as this feature in Women's eNews today shows.

Follow the excitement on Twitter with the #wwc hashtag.

AlterNet / By Sarah Seltzer

Posted at July 13, 2011, 4:47am

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