Ridiculous: PETA Uses Boobs and Babes in Sexist TSA Ad

PETA continues its streak of sexist ad campaigns with a new TSA ad depicting a disembodied, bikini-clad female torso with the words “Be Proud of Your Body Scan: Go Vegan” emblazoned across the breasts. So far the ad's been rejected by airports in New York, North Carolina and Las Vegas, with the latter on the grounds that Vegas' McCarren Airport does not run political adverts. According to PETA VP Dan Matthews, “the ads are meant to be humorous.”

PETA is notorious for using sex to spread its animal rights message, constantly resorting to hypocritical and base imagery at the expense of potential women supporters. Even a campaign in support of breast cancer awareness–and opposing animal testing–featured a video game that involved clicking on cleavage–again, disembodied. They also, apparently, have a little problem with heteronormative fat-phobia. And let's not forget Pam Anderson's photo shoot for PETA that had her lady parts carved up like a piece of meat–not subtle, but at least they were being straightforward that time. The point is driven home time and again... even with a woman at its helm, PETA would sacrifice feminist vegetarians–who would be awesome advocates–for the titillation of its male audience. And that sucks.

AlterNet / By Julianne Escobedo Shepherd

Posted at November 29, 2010, 4:44am

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