Stories by George Lakoff

George Lakoff is Distinguished Professor of Cognitive Science and Linguistics Emeritus at the University of California at Berkeley. His most recent book is The All New Don't Think of an Elephant! (Chelsea Green Publishing).  subscribe to George Lakoff's feed

Posted on: Mar 12, 2012, Source: AlterNet

The Republican presidential campaign is not just about the presidential race. It is about using conservative language to strengthen conservative values in the brains of voters.

Posted on: Dec 6, 2011, Source: AlterNet

Progressives' basic morality needs to be talked about over and over again, in every corner of the country.

Posted on: Oct 20, 2011, Source: AlterNet

OWS has a progressive moral vision. They're protesting the disastrous effects that have come from operating with a conservative moral, economic, and political worldview.

Posted on: Jul 28, 2011, Source: AlterNet

The Republicans are redefining "democracy"--but it's time to remember what the real dream of democracy meant.

Posted on: Apr 18, 2011, Source: AlterNet

The President's budget speech presented a straightforward idea of right and wrong that he correctly attributes to the founding of the country.

Posted on: Feb 26, 2011, Source: AlterNet

The Wisconsin protests are about a lot more than budgets and unions -- and the Dems need to get out on front or reap the whirlwind.

Posted on: Feb 19, 2011, Source: AlterNet

Budget deficits are a ruse to conservatives. What they really want to do is change the basis of American life.

Posted on: Sep 2, 2010, Source: AlterNet

Only moral leadership backed by actions effective communication can excite the Obama base once more. Without it, the Democrats will lose big.

Posted on: Jul 8, 2010, Source: AlterNet

When Democrats use conservative language to promote their agenda, it ultimately creates more support for Republicans.

Posted on: May 21, 2010, Source: AlterNet

The Obama Administration's move to the right is about to give conservatives a victory they could not have anticipated, even under Bush: the privatization of public housing.

Posted on: Jan 25, 2010, Source: AlterNet

President Obama abandoned the movement that started under his campaign. Here is look at what is required, and how a version of it is forming in California.

Posted on: Nov 24, 2009, Source: AlterNet

Cost-benefit analysis can kill. Scaling back on mammograms, as a government task force suggested, could result in 47,000 unnecessary deaths.

Posted on: Aug 20, 2009, Source: AlterNet

Barack Obama ran the best-framed presidential campaign in history. How is it possible that he and his team are communicating so poorly on health care?

Posted on: May 31, 2009, Source: AlterNet

Conservatives are trying to redefine empathy as irrational personal feeling. In fact, empathy is the basis of our democracy and must be defended.

Posted on: May 19, 2009, Source: AlterNet

The American public's understanding of the environment is crucial -- the future of our earth and every living being depends on it.

Posted on: Feb 24, 2009, Source: AlterNet

The president is using his enormous skills as a communicator to express a moral framework.

Posted on: Oct 1, 2008, Source: AlterNet

Even with Palin's inexperience and ignorance of world events, she should not be underestimated. Here's how Biden can win.

Posted on: Sep 11, 2008, Source: AlterNet

Obama's task is to reveal McCain as an elite DC insider and to convince conservatives to believe in Obama's leadership abilities.

Posted on: Sep 8, 2008, Source: AlterNet

A simple redefinition of terms will destroy the Endangered Species Act in less than a week if we don't act now.

Posted on: Sep 1, 2008, Source: AlterNet

The initial Democratic response to Palin indicates that many Democrats have not learned the lessons of the Reagan and Bush years.