Michael Hagerty

How the Auto Industry Completely Lost the Millennials

It’s been a quiet revolution. You might not have noticed (or maybe you have). If you have kids born between 1990 and 1996, there’s a strong likelihood that they -- or at least a lot of their friends -- aren’t driving yet, and aren’t especially anxious to start. The parents get to skate (at least for a while) on things like another car payment, higher fuel bills and an insurance agent who won’t wipe that effing grin off her face as she plans her next kitchen remodel from the commission on the recently engorged premium.

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